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    PATA announced winners of the 2023 Gold Award

    August 24, 2023
    top news world
    PATA announced winners of the 2023 Gold Award

    Travel Biz News —–

    BANGKOK, August 24- Pacific Asia Travel Association (PATA) announced winners of the 2023 PATA Gold Awards today.

    The 2023 PATA Gold Award Presentation hosted by Macao Government Tourism Office will take place in New Delhi, India on October 5 during PATA Travel Mart 2023.

    Under the guidance of PATA headquarters, 22 independent judges from around the world selected the winners of the 21 Gold Awards and two Grand Title Winners.

    The PATA Grand Title Winners were presented to outstanding entries in two principal categories: Marketing, and Sustainability and Social Responsibility.

    Generously supported and sponsored by the Macao Government Tourism Office (MGTO) since 1995, this year’s awards recognise the achievements of 23 separate organisations and individuals, according to a release issued by PATA .

    MGM China, China received the PATA Gold Award 2023 Grand Title in Marketing for its “Turning A Traditional Cultural Symbol Into A Marketing Catalyst” campaign. Ten years ago, MGM launched the Lion IP brand strategy with the first Lion Dance Championship, leveraging the lion dance – an internationally recognised Lingnan culture icon — and turned this local cultural symbol into long-term brand engagement strategy.

    The PATA Gold Award 2023 Grand Title in Sustainability and Social Responsibility was awarded to Waterbom Bali, Indonesia for its innovative ‘Karmic Returns’ program. The renowned waterpark, located in Bali, Indonesia, is at the forefront of sustainability practices.

    Open to both PATA and non-PATA members, this year’s awards attracted a total of 108 entries from travel and tourism organisations and individuals from around the globe.

    Ms Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office and PATA Chair Peter Semone said that the PATA Gold Awards would inspire the winners to work actively for a vibrant and sustainable development of the industry in the Asia Pacific region.

    PATA Grand Title Winners 2023

    Marketing

    Turning A Traditional Cultural Symbol Into A Marketing Catalyst

    MGM China, China

    Sustainability and Social Responsibility

    Karmic Returns

    Waterbom Bali, Indonesia

    PATA Gold Award Winners 2023 – Marketing

    Marketing Campaign (National – Asia)

    Through the lens of GenZ

    Hong Kong Tourism Board, Hong Kong SAR

    Marketing Campaign (National – Pacific)

    Where Happiness Comes Naturally

    Tourism Fiji, Fiji

    Marketing Campaign (State and city – Global)

    Pack Up for Kerala

    Kerala Tourism, India

    Marketing – Carrier

    Around the Island

    SriLankan Airlines, Sri Lanka

    Marketing – Hospitality

    Melco Style x B. Duck @ Studio City

    Melco, Macao, China

    Marketing – Industry

    Kick – starting travel again & connecting diverse Indian traveler

    SOTC Travel Ltd, India

    Digital Marketing Campaign

    Incheon smart tourism project

    Incheon Tourism Organization, Korea (ROK)

    Printed Marketing Campaign

    Korea Unique Venue Promotion Project

    Korea Tourism Organization, Korea (ROK)

    Travel Video

    Catching Sabah

    Sabah Tourism Board, Malaysia 

    Travel Photograph

    A Valley in Bloom

    Tourism Authority of Thailand, Thailand

    Destination Article

    Hiking in Australia’s Healing Lands

    Rachel Lees, Australia

    Business Article

    Fancy Feasts

    TTG Asia Media Pte Ltd, Singapore   

    PATA Gold Award Winners 2023 – Sustainability & Social Responsibility

    Climate Change Initiative

    Galaxy Entertainment Group Environmental and Sustainability Practices

    Galaxy Entertainment Group, Macao, China

    Corporate and Social Responsibility

    Beacon of Sustainability

    Sivatel Bangkok Hotel, Thailand 

    Community-Based Tourism

    Kareum Stay

    Jeju Tourism Organization, Korea (ROK)

    Culture

    The Revitalization of Old Phetchaburi Town Riverside Community through the Establishment of Cultural Community-Based Tourism

    Designated Areas for Sustainable Tourism Administration – DASTA, Thailand

    Heritage

    Rejuvenating and Appreciating

    MGM China, China

    Human Capital Development Initiative

    Sands Retail Academy – “Ticket To A Lifestyle Journey”

    Sands China Limited, Macao, China

    Tourism Destination Resilience (Asia Pacific)

    Alabao Bay Secret Land Reappearance Plan

    Taiwan Tourism Bureau, Chinese Taipei

    Tourism for All

    Leofoo Senior Travel Service

    Leofoo Tourism Group, Chinese Taipei

    Women Empowerment Initiative

    Sustainability and Social Responsibility

    Nepal Tourism Board, Nepal

    23 August 2023

    Photo – Waterbom Bali, Indonesia

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