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    PATA announces the Grand and Gold Award winners

    February 23, 2012
    top news world
    PATA announces the Grand and Gold Award winners

    Bangkok: Different 21 organizations and individuals have been awarded with 2012 PATA Gold Awards by the Pacific Asia Travel Association (PATA) today. The awards are supported and sponsored by the Macau Government Tourist Office (MGTO).

    This year, the awards recognise the achievements of some 27 PATA Grand and Gold Awards are being presented this year, with multiple awards going to Hong Kong Tourism Board as well as the Tourism Authority of Thailand, and Tourism Malaysia. The awards ceremony will take place on April 21 at the Royale Chulan, Kuala Lumpur, Malaysia during the PATA Annual Conference.

    PATA Grand Awards are presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment; and Heritage and Culture. This year, the Grand Awards go to the Lao National Institute of Tourism and Hospitality, for Education and Training; Tourism Authority of Thailand for Environment; Heritance Tea Factory, Sri Lanka for Heritage and Culture; and Tourism New Zealand for Marketing, a PATA press release says.

    MGTO Director Mr Joao Manuel Costa Antunes said, “The 27 PATA Grand and Gold Awards are testimonies to the efforts of the NTOs, organizations and individuals who have done their best in the sustainable development and promotion of the travel and tourism industry.”

    Recipients of PATA Grand Awards 2012 –

    1. Education and Training Passport to Success,Lao National Institute of Tourism and Hospitality, Laos 2. Environment , Green Concepts,Tourism Authority of Thailand 3. Heritage and Culture,Heritance Tea Factory, Sri Lanka 4. Marketing,Rugby World Cup 2011 Marketing Campaign Tourism New Zealand

    PATA Gold Awards 2012 –
    1. Marketing – Primary Government Destination (PG)
    A Million Experiences to Share
    Tourism Malaysia

    2. Marketing – Secondary Government Destination (SG)
    The White Rann
    Tourism Corporation of Gujarat Limited, India

    3. Marketing – Allied Partner (AP)
    www.germany.travel: Multilingual website for Destination Germany
    German National Tourist Board

    4. Marketing – Industry (IN)
    Hong Kong Disneyland 5th Anniversary Integrated Travel Trade Marketing Campaign
    Hong Kong Disneyland Resort, Hong Kong SAR

    5. Environment – Ecotourism Project (EC)
    Organic Agriculture Project, Sukhothai Airport
    Tourism Authority of Thailand

    6. Environment – Corporate Environmental Programme (CO)
    Jetwing SEA – A Greener Vision
    Jetwing Hotels, Sri Lanka

    7. Environment – Educational Programme (ED)
    Frangipani Langkawi Waste Water System
    The Frangipani Langkawi Resort & Spa Malaysia, Malaysia

    8. Heritage and Culture – Heritage (HE)
    Ban Na Ton Chan Community
    Tourism Authority of Thailand

    9. Heritage and Culture – Culture (CU)
    Ramayana Prambanan Ballet: Preserved the Tradition Javanese Culture
    PT Taman Wisata Candi Borobudur, Indonesia

    10. Education and Training (ET)
    Banyan Tree Spa Academy
    Banyan Tree Spa, Thailand

    11. Marketing Media – Consumer Travel Brochure (BR)
    Luxury Escapades
    Cox & Kings, India

    12. Marketing Media – Travel Advertisement Broadcast Media (AD-B)
    Touch Korea – Power Spot
    Korea Tourism Organization, Korea ROK

    13. Marketing Media – Travel Advertisement Print Media (AD-P)
    Hong Kong – Asia’s World City Destination Image Print Ad Campaign
    Hong Kong Tourism Board, Hong Kong SAR

    14. Marketing Media – Travel Poster (PO)
    Poster Orang Utan, Diving, Mt Kinabalu, Homestay & Siti Khadijah Marke
    Malaysia Tourism Board (Tourism Malaysia)

    15. Marketing Media – Promotional Travel Video (VI)
    Hong Kong – Asia’s World City Brand Video
    Hong Kong Tourism Board, Hong Kong SAR

    16. Marketing Media – Public Relations Campaign (PR)
    Madame Tussauds Stamps Out the Competition
    Ogilvy Public Relations Worldwide, Hong Kong SAR

    17. Marketing Media – CD-Rom (CD)
    Naturally Nepal
    Nepal Tourism Board

    18. Marketing Media – Web site (WS)
    2011 Hong Kong Summer Spectacular Mini site
    Hong Kong Tourism Board

    19. Marketing Media – E-Newsletter (EN)
    Art of Travel
    Sita, India

    20. Travel Journalism – Destination Article (TJ-D)
    Can this be Paradise?, October 2011 by Peter Jon Lindberg
    Travel + Leisure, USA

    21. Travel Journalism – Industry Business Article (TJ-I)
    Bhutan Rolls out the Welcome Mat, October 2011 by Arnie Weissmann
    Travel Weekly – USA

    22. Travel Journalism — Travel Photograph (TJ-P)
    Coron Island After Sunset, Mabuhay Magazine, November 2011 by George Tapan
    Eastgate Publishing Corporation, Philippines

    23. Travel Journalism — Travel Guidebook (TJ-G)
    The Great Outdoor Series
    Hong Kong Tourism Board, Hong Kong SAR

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