PATA Gold Awards 2021 to be presented to 20 organisations recognising their achievements
Travel Biz News —
Pacific Asia Travel Association (PATA) announced 20 winners of the PATA Gold Awards 2021 during the Online PATA Gold Awards presentation ceremony held in Bangkok today.
Supported and sponsored by the Macao Government Tourism Office (MGTO) for the last 26 years, this year’s awards recognise the achievements of 20 organisations and individuals.
A panel of 18 independent judges from around the world selected the winners of the 18 Gold Awards and two Grand Title Winners.
Since its inception in 1984, the winning projects of these awards have set industry standards for excellence and innovation, serving as examples for others to follow.
The Grand Title Winner for best of show in Marketing was presented to Macao Government Tourism Office USA and the Grand Title Winner for Sustainability and Social Responsibility was announced as Cinnamon Hotels & Resorts, according to a statement issued by PATA International.
The PATA Grand Title Winners were presented to outstanding entries in two principal categories: Marketing, and Sustainability and Social Responsibility.
PATA presented 18 Gold Awards to such organisations as the Catalan Tourist Board, Designated Areas for Sustainable Development Administration (DASTA); Galaxy Entertainment Group, Hong Kong Tourism Board, Korea Tourism Organization, Langkawi Development Authority (LADA), Melco Resorts & Entertainment, Meridian Adventure Dive Resort, MGM China, Outrigger Hospitality Group, Plaza Premium Group, SriLankan Airlines Ltd., Taiwan Tourism Bureau, Ayala Land, Inc. – Ten Knots Group, Tourism Authority of Thailand, Tourism Malaysia, and TTG Asia Media Pte Ltd.
“Amid the global disruption we are living due to the pandemic, the outstanding initiatives in tourism marketing and sustainability of this year’s PATA Gold Awards winners are a beacon of light for the industry. Macao is honored to maintain its long-standing support to this PATA initiative and contribute to help rebuild a more responsible and sustainable tourism industry,” said Ms Maria Helena de Senna Fernandes, Director of MGTO.
Similarly , PATA CEO Liz Ortiguera said that the achievements of this year’s winners will inspire and encourage tourism industry to create new responsible and sustainable initiatives as we look towards recovery from the COVID-19 pandemic.
PATA Grand Title Winners 2021
1- Marketing
Dream Now and Travel Later , Macao Government Tourism Office USA Representative Office, Macao, China
2 -Sustainability and Social Responsibility
Cinnamon Travel Pledge , Cinnamon Hotel Management Ltd, Sri Lanka
PATA Gold Award Winners 2021
1 – Marketing Campaign (National – Asia)
Special Tourist Visa (STV) ,Tourism Authority of Thailand (TAT), Thailand
2 – Marketing Campaign (State and City – Global)
360 Hong Kong Moments – Great Outdoors ,Hong Kong Tourism Board, Hong Kong SAR
3 – Marketing – Carrier
#SriLankanPromises ,SriLankan Airlines Ltd., Sri Lanka
4- Marketing – Hospitality
The Outrigger Promise ,Outrigger Hospitality Group, USA
5- Marketing – Industry
Plaza Premium Group – Build Back Better ,Plaza Premium Group, Hong Kong SAR
6- Digital Marketing Campaign
Legends of Catalonia ,Catalan Tourist Board, Spain
7- Printed Marketing Campaign
DIVE INTO YOUR DREAM – MALAYSIA 365 DAYS ,Tourism Malaysia, Malaysia
8- Travel Video
A Glimpse into Meridian Adventure Dive Resort – Raja Ampat ,Meridian Adventure Dive Resort, Indonesia
9-Travel Photograph
The sunset view of Jingzaijiao Tile-paved Salt Fields ,Taiwan Tourism Bureau, Chinese Taipei
10-Destination Article
Georgia, queen of the desert ,Catherine Marshall, Australia
11- Business Article
TTG Asia July 2020: Loyalty wars ,TTG Asia Media Pte Ltd, Singapore
12- Climate Change Initiative
Above & Beyond – Melco’s Sustainability Strategy ,Melco Resorts & Entertainment, Macao, China
13 – Corporate Social Responsibility
Be GREEN and GREAT in the time of COVID-19 , Ayala Land, Inc. – Ten Knots Group, Philippines
14-Community Based Tourism
Tour Dure ,Korea Tourism Organization, Korea (ROK)
15 – Culture
Galaxy Entertainment Group – Promoting Cultural Tourism through our Foundation ,Galaxy Entertainment Group, Macao, China
16 – Heritage
THE DIVERSE HERITAGE OF KUBANG BADAK BIOGEOTRAIL
Langkawi Development Authority (LADA), Malaysia
17 -Youth Empowerment Initiative
MGM Youth Empowerment and Engagement Initiative ,MGM China, Macao, China
18 – Human Capital Development Initiative
DASTA CBT Integrated Curriculum , Designated Areas for Sustainable Tourism Administration (DASTA), Thailand
September 8 , 2021
