PATA launched Crisis Resource Center to revive Asia Pacific travel industry
Travel Biz News —
The Pacific Asia Travel Association (PATA) has launched the expanded and revamped PATA Crisis Resource Center (CRC) to aid in the rapid, robust and responsible renewal of the Asia Pacific travel and tourism industry.
The updated resource was created with the support of the Asian Development Bank (ADB).
The CRC is a digital resource that was launched by PATA in the early months of 2020 in response to its member’s urgent need for crisis leadership and trusted information during the initial stages of the COVID-19 outbreak.
The long-term vision of the CRC is to lead, coordinate and sustain a comprehensive world-class digital resource for crisis response, management, and recovery for the Asia Pacific Travel Industry.
The CRC provides action-oriented interactive multimedia content that is focused on crisis preparedness, management, and recovery for destinations and other tourism enterprises across the Asia Pacific.
While the site was designed for destination management organisations in mind, the content is directly applicable to businesses of all types and sizes across the tourism supply chain, according to a statement issued by PATA in Bangkok.
“The tools, expertise and resources kits now available on the CRC will assist all tourism actors in the Asia Pacific region to better understand where they currently are in their recovery journey from COVID-19, and ultimately help them prepare the important next steps they will need to advance their recovery efforts ,” said Trevor Weltman, PATA Chief of Staff.
July 14, 2020
Image: Tourists at Victoria Peak in Hong Kong. Photo by Travel Biz News
