PATA: Mobile Travel Data Platform

Bangkok: The Pacific Asia Travel Association (PATA) today released PATAmPOWER, a real-time travel data platform that travel industry professionals can use on their mobile devices. PATAmPOWER, which was created in HTML5, can be used on tablets such as the iPad, smart phones and on personal and desktop computers.

The latest information such as aviation passenger flows, flight capacity and frequency, hotel occupancy, social data and consumer trends is now available through PATAmPOWER. The data can be shared with fellow employees and colleagues through social media and email. Travel professionals can export PATAmPOWER graphics into reports and presentations. Users can download or print the info-graphics and data to create their own analysis and reports.

“Speed is a competitive advantage,” said PATA CEO, Martin Craigs. “No one else in the travel industry in Asia Pacific offers such a mobile yet fully integrated platform of updated travel information. mPOWER exemplifies our commitment to PATA Next Gen services.”

PATA said a key benefit of mPower is that it is dynamic and can provide customized information to suit user needs. It is available 24/7, as long as the user has an internet connection.

“We’ve called it ‘mPower’ as the service empowers travel industry professionals 24 hours a day, wherever they are,” said PATA Senior Director of Marketing & Membership Services, Stu Lloyd. “Imagine sitting in the back of a taxi on the way to a meeting and being able to compare latest market performances or find new emerging markets. PATAmPOWER will do that for you.”

The new platform contains a wide selection of data. For example, PATAmPOWER allows travel professionals to see visitor expenditure in a given destination, average daily expenditure and expenditure by item (such as meals and shopping). Forecasts of future tourist expenditure in key markets and segments are also presented.

PATA developed PATAmPOWER with Flare Sdn Bhd in Malaysia. For the content, PATA has aggregated and integrated travel industry data and trends from partners such as STR Global (hotels), IATA (aviation), national tourism organizations (traveller numbers), ComScore and Sinotech (technology and social data).

Technology data in PATAmPOWER provides users with destination insights such as the percentage of internet and mobile device users, time spent on travel websites and the top travel web sites visited.

PATA Chairman Hiran Cooray, who is also Chairman of Jetwing Hotels in Sri Lanka, said: “I’m already using PATAmPOWER at different times of my work day. It is user friendly. I believe it will be of great use, especially for travel professionals with a marketing, planning and strategic brief.”

Full content in PATAmPOWER is available to all PATA members at http://mpower.pata.org until April 20. (Members should register with their PATA membership ID number and email address that they used to create their membership profile in PATA.org). A limited set of information is available to everyone publicly.

PATAmPower will officially launch on April 20 at the 2012 PATA Annual Conference in Kuala Lumpur.