Postcard launches travel platform to inspire a new generation of mindful travelers through storytelling
Travel Biz News —–
Postcard has launched its storytelling platform, connecting mindful travelers with travel advisors, luxury hotels and tour providers who support the local community while promoting responsible tourism.
Founded by Amit Jaipuria, a serial entrepreneur, Postcard aims to bring together global voices for responsible tourism and empower them with the storytelling tools needed to educate travelers about their lands and their people.
Postcard strives to offer its audience a credible space to be inspired through storytelling from the real world. Embarking on a mindful travel experience allows for a rediscovery of one’s self, increased empathy, an understanding of different cultures, and an appreciation of the world’s diversity, according to a release issued by Postcard.
As an invite-only platform, luxury hotels and travel designers apply to be featured on the Postcard directory. If accepted, the company pays an annual fee to be included within either the Postcard Hotel or Postcard Tour directory.
The hotels and tour companies then publish local stories about their people, culture, history, food, nature and wildlife on the Postcard site in an effort to inspire travelers to book a stay or tour with them.
For hotels and tour providers that need help with storytelling, Postcard also offers a global directory of established storytellers they are able to hire for editorial services.
“Postcard’s mission is simple: to build the world’s largest collection of stories of people and places. To do this, we bring together a global community of like-minded travel writers, designers, hotels, industry groups and tourism boards, and invite them to collaborate and publish local stories from their land.”, says Amit Jaipuria, CEO and Founder of Postcard.
With a vision to grow Postcard as a social enterprise, the platform has taken steps to support local communities and lands as a part of their corporate culture.
Postcard has pledged to donate a minimum of 10% of all revenues earned towards community and nature conservation, with an intent to increase the percentage as the platform grows.
September 2 , 2022
Photo : Green Gold , Peru Responsible Travel Peru
