Resurgence in brand conscious travellers in 2022 : Arabian Travel Market
Travel Biz News —
RX Global, organiser of Arabian Travel Market (ATM), has revealed that 2022 could witness a resurgence in brand conscious travellers, following commentary it received from delegates attending its 2021 in-person and virtual seminars about responsible tourism.
“The feedback we received, has enabled us to identify a particular profile of traveller, that now actively looks for ethical brands to follow and wants to see tangible evidence of that brand practicing what it claims to be.”
“This potential vertical shows a combination of characteristics attributed to outdoor adventurers, wellness, eco-tourists, digital nomads on ‘workcations’, experiential tourists and socially aware travellers,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market.
“Naturally we will be showcasing this emerging trend during our 2022 hybrid event which takes place live and in-person at the Dubai World Trade Centre on 8-11 May 2022, with a virtual edition on 17 and 18 May 2022.”
“Our conference programme for ATM 2022 is still being created but already we have sessions that will address the challenges facing airlines, hotels and other destinations, in the near future, such as health and safety, technology and equity in health, education, and economic opportunity,” added Curtis.
During aviation seminars at ATM 2021, experts felt that it would be short haul leisure breaks, favouring low-cost operators would be the first to recover in the wake of the pandemic.
Although that may still seem to be the case, this emerging market segment certainly won’t be confined to one location, will likely choose longer haul destinations and stay over a longer timeframe, interspersed with periods of work.
To underscore that demand, according to market data on Statista, 81% of 29,349 adults surveyed earlier this year, across 30 countries confirmed that they would like to stay in a sustainable resort, at least once in the 12 months ahead. Five years ago, only 62% of respondents, made the same claim.
Google found that the search term “green hotel,” had increased fourfold over the past 18 months in terms of volume.
The event, show highlights in 2022 will include among others, destination summits focused on key source markets Saudi, Russia, China and India.
ATM 2022 will also host dedicated conference summits on the Global Stage, covering aviation, hotels, sports tourism, retail tourism and a special hospitality investment seminar.
ATM will play an integral role in Arabian Travel Week, a festival of events dedicated to travel professionals from all over world, to collaborate and shape the recovery of the Middle East travel industry, through exhibitions, conferences, breakfast briefings, awards, product launches and networking events.
Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals.
ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with visitors from more than 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week.
RX (Reed Exhibitions) helps customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors . RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Source: ATM / Shamal Comm.
25 October 2021
Photo : ATM
