Skål International celebrating 89th Anniversary

Travel Biz News —

World’s largest global network of tourism professionals has dedicated the month of April 2021 for Skål anniversary celebrations .

Skål International is present in over 100 countries with over 335 clubs and almost 13,000 members.

At its 89th Anniversary, Skål International World President Bill Rheaume and the Executive Board have decided to dedicate the entire month of April for Skål, ‘Doing Business Among Friends’ celebrations.

As traveling and person meeting restrictions continue, the clubs are invited to celebrate and showcase their club and their city via online Zoom meetings.

First Skål club was established in 1932 in Paris, France. After its foundation, the club was promoted by the friendship between a group of Parisian Travel Agents ,who invited several transport companies to present a new aircraft destined for the Amsterdam-Copenhagen-Malmo flight.

The idea of international friendship between tourism professionals grew, and by early 1934 there were already 12 clubs formed in five countries. It was then that the idea arose to create a partnership that brings together all the clubs, to foster goodwill and friendship in the Travel and Transport sectors around the World.

The ‘Association Internationale des Skål Clubs’ (AISC) was established on April 28th, 1934, at the Hotel Scribe in Paris, in a General Assembly composed of 21 delegates, representatives of 11 clubs, plus two observers from London, who together elected Executive Committee, under the chairmanship of Florimond Volckaert.

Since then, April 28th has been celebrated around the globe as World Skål Day.

“Our founding fathers had a vision of a strong, connected tourism industry built on friendship to promote travel amongst member countries. This was the basic value of Skål, the ties that bind us together, and they are as important today as they were in our infancy.” Said Bill Rheaume, Skål International World President, 2021.

Over 25 clubs from 25 different cities worldwide will be showcasing their destination during 60-minute presentations booked throughout April.

“To address the current challenges facing the tourism sector, we must nurture our rich history as an organization. Skal International, with its nine decades of experience in the sector, with partners who possess valuable expertise, and use our global Skål network, continues to address today’s challenges and forge a better future,” said Daniela Otero, CEO, Skål International.

Skål International is the world’s largest global network of tourism professionals promoting tourism, business, and friendship worldwide since 1934.

9 April 2021