South Korea to host PATA annual summit 2018

TravelBizNews —
Bangkok : Pacific Asia Travel Association (PATA) Annual Summit will be held this year in South Korea. The event, to be hosted by the Korea Tourism Organization (KTO) and Gangwon Province, will take place from May 17-20 at the Lakai SANDPINE in Gangneung, Korea (ROK).
Former Secretary General of the United Nations,. Ban Ki-moon is set to be the opening keynote speaker at the PATA Annual Summit 2018 (PAS 2018) according to PATA International .
PAS 2018, under the theme ‘Building Bridges, Connecting People: How Collaboration Creates Opportunities’, is a 4-day event that brings together international thought leaders and industry professionals that are professionally engaged with the Asia Pacific Region.
The annual summit programme embraces a dynamic one-day conference that will examine the various connections that are helping to shape the industry as we move towards a more exponential future, bringing together a diverse line-up on international thought leaders, industry shapers, and senior decision-makers.
The conference is followed by UNWTO/PATA Leaders Debate, where tourism leaders from both the public and private sector will come together to discuss the issues, challenges and opportunities facing the industry.
The Association also provides the opportunity for students and young professionals to engage with industry leaders at the PATA Youth Symposium. A primary focus of the Association’s Human Capital Development programme is upon the development of the ‘Young Tourism Professional’ (YTP) and the symposium highlights PATA’s commitment to this endeavour.
The event will explore various topics including ‘Connecting Communities: Harmonising Local Interests with Global Sustainability in Tourism Development’, ‘A case study of Korean local tourism development’, ‘Designing Intermodal Connectivity for Destination Competitiveness’, ‘Connecting Generations’, ‘Bridging the Gender Gap’, ‘The New Way to Connect’ and ‘The Human Touch in a Digital Marketing World’ ,according to a statement issued by PATA.
For more information : www.pata.org/pas
March 2018
Image : Lakai Sandpine Resort in Gangneung, Korea (ROK)/ lakaisandpine