• SriLankan Airlines promotes MICE in ‘Paradise’

    SriLankan Airlines promotes MICE in ‘Paradise’

    A handy new MICE booklet launched —–

    Colombo : Sri Lanka’s vast stretches of golden-sandy beaches, glittering blue warm water oceans, lush green vegetation, ever-flowing rivers & cool crisp mountain air, are beckoning, not only the leisure seekers but also the MICE fraternity that is looking for exotic locations to meet for business. 

    SriLankan Airlines latest 44-paged, handy-sized MICE brochure just unveiled, describes the diverse attributes that Sri Lanka has to offer as a Meetings, Incentives, Conferences and Exhibitions destination in Asia, to combine business and leisure.

    The brochure describes the scale of MICE facilities; a variety of interesting MICE locations including Colombo; Professional Conference Organisers (PCO) and Destination Management Companies (DMC); and Sri Lanka’s many unique attractions that are all within easy reach of each other.

    The guide gives an overview of what to expect in Sri Lanka, which is becoming Asia’s newest and most exciting place to conduct MICE events and why Sri Lanka’s national carrier, SriLankan Airlines’ is the best option to get to the destination, enjoying many privileges and discounts on offer. 

    SriLankan has facilitated the travel of delegates for over 40 MICE events in the year 2012 and prospects for small and medium MICE events are looking good for 2013.At Sri Lankan Airlines we have our very own MICE department. Our specialist team has experience and expertise in handling corporate events.
    For more information: www.srilankan.com/mice

    • Connecting you with the world of travel and tourism

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      Asia Pool & Spa Expo , May 10 – 12, 2025 , Guangzhou , China

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      Gulf Cooperation Council Tourism 

      Dubai – As tourism destinations in the Gulf Cooperation Council (GCC) continue to grow, involving local communities in destination development has become increasingly vital for long-term success.

      Abu Dhabi’s Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia’s Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

      At Arabian Travel Market (ATM) 2025, industry leaders emphasised that sustainable revitalisation of destinations must align tourism investments with community partnerships, cultural authenticity, and immersive guest experiences to provide lasting value for both residents and visitors.

      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

      Arabian Travel Market 2025, held under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”,  featured more than 200 speakers across three content stages and welcomes over 55,000 travel professionals from 166 countries.

      Messe Berlin India launched 

      to drive growth of ITB India 

      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
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      -US$948 billion capital investment (4.3% of total
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