TAT tells travellers to ‘Go Beyond’
Bangkok : The Tourism Authority of Thailand has revealed new marketing strategies, highlighting the importance of the Australian market to Thailand’s burgeoning tourism industry.
TAT deputy governor Asia and South Pacific market Sansern Ngaorungsi revealed TATs new strategy, ‘Thailand and Beyond’; with a focus on encouraging extended stays in Bangkok and Phuket. “Most travellers come to Bangkok, stay two or three days and move on – ‘Go Beyond Bangkok’ will emphasise five key destinations to visit outside Bangkok, promoting extended stays and the opportunity for travellers to discover more of Thailand,” Mr Ngaorungsi said.
“The same principals will apply to ‘Go Beyond Phuket’, with the programs to be designed and implemented in time for the Thailand Travel Market (TTM) in June 2013.”
Given the continued influx of Australian tourists to Thailand, TAT indicated plans to send a number of influential tourism operators and organisers to Australia and New Zealand in May 2013 for the ‘Amazing Thailand Roadshow’.
Thailand’s new marketing messages echo creative tourism outlets, encouraging participation, education and discovery, tapping into the global desire among visitors to embrace Thai culture.
TAT will also provide a focus on the luxury travel market, pushing niche products used to attract high-spenders; including golf, health & wellness, wedding and honeymoon packages and green tourism.
The Thailand Travel Mart+ 2013 is scheduled to be held in Bangkok between June 5-7, focusing on trade and business networking among local operators and a range of international participants.
