Thailand launches ‘The One for Nature’ campaign, commitment to sustainable tourism
Travel Biz News —
The Tourism Authority of Thailand (TAT) has announced the third edition of “The One for Nature” campaign with a new tagline, “Leave No Trace Behind”, to motivate travellers to explore Thailand responsibly and be a part of the contribution to the long-term sustainability of the country’s tourism industry.
TAT launched the third edition of “The One for Nature: Leave No Trace Behind” campaign with an eco-friendly activity in Bangkok recently .The event featured interactive booths to raise awareness about the campaign. Tourists were invited to join in workshops on recycling and turning trash into treasure.
To further boost awareness on Thailand’s sustainable tourism direction, travellers are invited to join an online activity for a chance to win a three-day/two-night sustainable tour package in Thailand.
TAT has initiated “The One for Nature” campaign to enhance brand awareness of Amazing Thailand and reiterate Thailand’s sustainable tourism direction. The initiative seeks to raise widespread awareness, foster collaboration with local agencies and communities, and strengthen the kingdom’s positive image as a quality leisure destination , accoding to a release issued by Tourism Authority of Thailand.
By motivating environmentally conscious tourists to participate through various online platforms and other channels, the campaign is intended to communicate directly with quality tourists with high purchasing power and responsible-tourism preferences from Asia-Pacific, Europe, and the Americas.
August 25 , 2024
