Theme of China Tourism – ‘Beautiful China, 2014 -Year of Smart Travel ‘

Travelbiznews Correspondent ————-

Kathmandu : China, one of the top popular tourist destinations in the world, recently issued the theme and slogan of China tourism for overseas market as “Beautiful China, 2014 – Year of Smart Travel” and “Beautiful China, easier to visit”.

China National Tourism Administration ( CNTA ) , issuing the theme of 2014, has requested all the provinces to learn the successful experiences and practices of each year.

CNTA urged the travel industry to use new media and technologies of tourism publicity materials, advertising investment and other aspects to increase the influence of China tourism through the network, mobile applications and other tools for flight and hotel information, travel arrangements and reviews for foreign visitors according to a statement issued by the China National Tourist Office ( CNTO ) , Kathmandu.

Earlier, the 2014 National Tourism Conference held in Beijing discussed to implement the guiding principles of the 18th CPC National Congress besides reviewing the development of the national tourist industry in 2013 and key tasks for the year 2014.

According to the CNTA, the number of Chinese people traveling overseas crossed 98.2 million in 2013, whereas domestic trips surged 10.3 percent to 3.26 billion and trips in China by foreign tourists to 129 million. Total tourism revenue increased by 14 percent to 2.95 trillion Yuan (about US $480 billion).

International tourist arrivals crossed a record of 1,087 million arrivals in 2013, according to the latest UNWTO World Tourism Barometer. China, the largest outbound market in 2012 with an expenditure of US$ 102 billion, saw an increase in expenditure of 28 per cent in the first three quarters of 2013.

The Chinese Tourism law adopted by China’s top legislature last year reflects the country’s status as the most important source market in the world and commits to address problems and promote sustainable growth of the travel industry protecting the interests of tourists .The tourism law deals with the issues such as unfair competition, unexplained price rises, forced purchase of goods and protection of the rights of tourists.

Likewise, China has introduced various measures to develop inbound and outbound tourism in recent years besides issuing different themes and slogans for overall development of tourism. Beijing, Shanghai, Chengdu, Guangzhou, Chongqing, Shenyang and Dalian have introduced the visa-free policy offering 72-hour visa-free transit policy in 2013 to lure more international tourists in China.
January 21, 2014