Thousands of exhibitors, visitors attended 28th edition of EMITT in Türkiye
Travel Biz News —
The 28th edition of EMITT, showcasing key destinations from Türkiye and numerous countries worldwide, welcomed 666 hosted tour operators and five influencers, along with thousands of exhibitors and visitors from 78 countries.
Exhibitors included representatives from the USA, Germany, the UK, Russia, France, South Africa, Spain, Italy, Switzerland, Canada, India, Egypt, Saudi Arabia, and the United Arab Emirates. The exhibition took place from February 5 to 7, 2025.
The 28th edition of EMITT, the East Mediterranean International Tourism and Travel Exhibition, held under the main sponsorship of Türkiye İş Bankası, enhanced Türkiye’s appeal as a top travel destination. This year’s event drew significant interest from both visitors and exhibitors at the Tüyap Fair Convention and Congress Center.
Organized with the corporate sponsorship of the Republic of Türkiye’s Ministry of Culture and Tourism, Ministry of Trade, Istanbul Metropolitan Municipality, and Turkish Airlines, EMITT is held in partnership with the Turkish Hoteliers Federation (TÜROFED), and the Turkish Tourism Investors Association (TTYD). With the strong support of its sponsors, including Türkiye İş Bankası as the main sponsor, the exhibition commenced with a prestigious opening ceremony attended by government officials, international representatives, and prominent industry leaders.
As one of the world’s five largest tourism exhibitions, EMITT hosted 656 exhibitors from 39 countries, including Bulgaria, Japan, Azerbaijan, Turkish Republic of Northern Cyprus, Georgia, Egypt, Serbia, Bosnia and Herzegovina, North Macedonia, Seychelles, Cuba, Malta, Nepal, Iran, Italy, Venezuela, Panama, and South Korea. Over the course of three days, the event attracted a total of 23,725 visitors, including 2,906 international attendees, according to a release issued by EMITT secretariat.
With international visitors making up 12% of the total, EMITT achieved the highest international visitor rate in its 28-year history. Additionally, this year’s exhibiton recorded a 15% rise in visitor density from the previous year.
EMITT Exhibition Director Hacer Aydın highlighted that the 28th EMITT Exhibition, held under the theme “Redefining Tourism: Bold Steps for a Sustainable Future,” made a significant contribution to Türkiye’s economy, tourism sector, and national branding.
She stated: “As an event at the heart of the tourism industry, EMITT once again attracted an overwhelming number of visitors this year. We brought together senior government officials, leading brands in the sector, tour operators, agencies, and numerous professionals under one roof.” We shared our forecasts for the tourism sector for 2025 and beyond, focusing on practical solutions. EMITT welcomed a total of 23,725 visitors and 656 exhibitors from 109 countries. As a global platform that facilitates new business opportunities, partnerships, and market expansion, EMITT provided exhibitors with the chance to connect with more than 666 hosted tour operators from 78 countries through a dedicated B2B appointment system,
The EMITT Event Programme featured a series of insightful and thought-provoking sessions under the theme of “Redefining”—aimed at developing actionable strategies to address the key challenges facing the tourism sector in 2025. The discussions also centered around the vision of “Positive Tourism”.
February 2025
