• Tihar: A festival of lights

    Tihar: A festival of lights

    By Bhesh Jung Badal

    Tihar is one of the most popular five-day festival celebrated during the month of November in Nepal. These five days are also known as Yama Panchak – the five days of Yama. It is said that Yama, the god of death, goes to live at his sister Jamuna’s house on this occasion every year. Yama and his servants as well are expected to be more accountable to propitiations on these occasions than at any other time of the year.

    Crow’s Day: Crows are worshipped during the Tihar festival. The more devout people go to river banks for their ritual bath early in the morning. After the bath, burning wicks soaked in mustard oil are put on small leaf plates and floated on the waters, a gesture showing devotion to Lord Yama. On this day the first portion of the family meal is offered to the crow, the loyal messenger of the god of death. It is believed that much sin would accrue if the crow is not fed before family members.

    For traditional physicians, the day is still more significant. It is believed that Dhanwantari – the physician of the gods, was born on this day. So, the practitioners of the healing arts worship Dhanwantari, asking for his blessings.

    Dog’s Day: Yama’s worship is conducted in the morning. After this, comes the turn of Yama’s gatekeeper – the dog. The dog’s association with Yama and its power as the stead of Bhairba – the god of anger, is remembered in its worship. Mustard oil is applied to the dog’s forehead before giving the red Tika mark. Garland of flowers is put around its neck, and it is worshipped with flowers and incense. Food with all kind of delicacies are fed to them, and only after this can the family members eat their morning meal.

    Cow’s Day or Laxmi Puja:  Attention is given during Tihar to clean and to paint and decorate the houses, the shops in the market and even government offices. Laxmi– the goddess of wealth and prosperity is considered to be partial to lights and cleanliness. The occasion is celebrated in two stages. In the morning, cows are worshipped as the live embodiment of the goddess of prosperity. As the descendant of the mythical wish– granting cow– Kamadhenu, and as the live symbol of the spirit of the earth – the great nourisher of life. The cow is especially sacred to the Hindus.

    The evening is noted for the famous festival ‘festival of light’. Rows of lamps, either the traditional lamps or small clay plates or all kinds of wax candles and electric bulbs are lit on all windows, doors, terraces and path ways. The main market areas are virtually ablaze with lights and fire – crackers. In this setting, preparation is started for worshipping the goddess of wealth and prosperity.

    In front of the main gate of every house starting from the circle is traced a small trail either with cow dung plaster or with rice paste which, goes into the house to end in the room where Laxmi is worshipped. People also print a trail of small foot – print likes marks using the heels of their hand to show Laxmi the place where her devotees await her in the house. On a plate, placed above a small mound of newly harvested unhusked rice, is put an image of Laxmi for the worship. The worship can be a prolonged affair, taking hours, if all the prescribed rituals are fully observed. At the end, every article of domestic or craft use – pots and pans, gardening or farming implements are worshipped. On this day when all monetary transactions are taboo. Perhaps the only acceptable exception is the giving away of monetary gifts and edibles to groups of Bhailo singers, who visit the houses in their loyalty is a time– honored practice whose beginning is lost somewhere in the past.

    The fourth day of the Tihar festival is celebrated with the worship of Gobardhan– The mythical mountain which is said have been raised by Lord Krishna with the little finger of his hand. This show of miraculous power was performed to protect Lord Krishna’s clansmen from the anger of Indra, the heaven’s king, which poured down from the heavens in the from of torrential rains. A small round of cow–dung is made to represent the Govardhan mountain, and devotees of Lord Krishna worship is in the morning.

    However, the day’s significance is underlined more definitely because it is the first day of the Nepal Samvat – the Nepalese era. Despite the official adoption of the Vikram era, the importance of the Nepal Samvat has not dimmed, especially because of the Newar practice of self worship’ – Maha Puja – on this day. The worship of ‘self’ is aimed at propitiating the spirit dwelling in one’s body. Placating of the unknown dark forces within one’s self and continuing resurgence of positive forces is assured by this worship whose prescribed rituals are Tantrist in nature.

    As a mark of celebrating the new year colourful arches with banners carrying the “Happy New Year” messages are raised at almost every city block in Kathmandu. A recent addition to the usual celebration is a large procession of celebrants carrying placards with new year messages in old Newari script and in Nepali and English driving on all kinds of motorbikes, bicycles and sometimes, even on rickshaws on the roads of Kathmandu, Patan and Bhaktapur.

    An interesting story is told about the beginning of the Nepalese era. In the last quarter of the ninth century, Anand Malla, the King of Bhaktapur was told by his astrologer that on a particular day and at particular time if the sand from a certain confluence of the Vishnumati River would be taken that would turn into gold. The king sent some men to Kathmandu to bring the sand from the place ascertained. When the men were returning from the river with their sand loads, a small trader of Kathmandu, Shakha Dhar, was surprised to know that these men a particular place. The inducement of a small monetary gift was enough to convince the men had come from Bhaktapur to get sand form a particular place. The inducement of a small monetary gift was enough to convince the men that they could dump their loads at Shakha Dhar’s place and easily get refills. The sand dumped at Shakha Dhar’s place turned into gold whereas the sand finally taken to Bhaktapur did not change at all. Shakha Dhar, decided to use this undreamt-of fortune in a special way. He approached King Jayadev of Kathmandu Valley.

    Brother’s Day: The last day of Tihar festival, is the day of Bhai Tika or the Brother’s day. The five-day sojourn of Lord Yama at his sister’s place is especially meant to celebrate this day when every sister in Nepal worships her brother, putting the prescribed Tika marks, and gives her blessings. At every household the rituals are more or less the same. The brothers sit-down on a seat for the Tika; Lord Yama is involved by the sister and worshipped.

    After this, a circle is drawn around the sitting brother with mustard oil and water by the sister. This ensures that no evil spirit would harm the brother at the time of Tika. The brother is then given a multicolored vertical Tika Mark on his forehead and worshipped with flowers and red powder. The brother too gives Tika to his sister. All kinds of sweets and fruits are presented to the brother and the brother, in turn, gives a present of money or clothes. All the family members celebrate the occasion over a feast.

    Newari New Year and Mha Puja

    The Newar community of Kathmandu valley celebrate Mha Puja, worshipping of one’s body or self. It is believed that the body is divine, that the holy spirit dwells within, not only within each individual, but in every object, inanimate as well as living. On this day, tools of every trade are cleaned and worshipped, incensed, garlanded and adorned with a Tika. People of all occupations are seen repairing, adorning and reciting sacred mantras so that the tools will be faithful servants in the coming year. Mha Puja day is also the new year day of Newar people, according to Nepal Samvat, begun in A.D. 880.

    Nov. 13 , 2020

    • Connecting you with the world of travel and tourism

      Theme Park Expo Vietnam 2025

      28th East Mediterranean Tourism and Travel Exhibition https://emittistanbul.com/en

      Asia Pool & Spa Expo , May 10 – 12, 2025 , Guangzhou , China

      An Opportunity to enter South-East Asian market in 2023

      KAZAKHSTAN International Exhibition “Tourism & Travel” Almaty, Kazakhstan

      CHINA- Beyond your imagination

      Africa and Americas Unite

      at Landmark Summit to Plan

      Shared Tourism Future

      Tourism leaders from both Africa and the Americas have jointly committed to working together to make the sector a pillar of collective sustainable and inclusive development across both continents.

      The “Punta Cana Declaration” was adopted at the conclusion of the very first joint meeting of UN Tourism’s Regional Commissions for Africa and the Americas and followed two days of shared dialogue around the key themes of education and investments into the sector. Recognizing the historic ties between the two regions, as well their unique and complementary cultures, the Summit served as a landmark platform for strengthened cooperation, capitalizing on innovation, education, investments and creative industries for the future development of tourism.

      This summit offers a unique platform to forge connections and build bridges between Africa and the Americas, create strategic cross-regional partnerships, foster South-South cooperation projects, all for the benefit of the tourism sector of the two regions

      Welcoming around 200 high-level participants among them 14 Ministers, representing 27 countries (15 from the Americas and 12 from Africa), UN Tourism Secretary-General Zurab Pololikashvili said: “This summit offers a unique platform to forge connections and build bridges between Africa and the Americas, create strategic cross-regional partnerships, foster South-South cooperation projects, all for the benefit of the tourism sector of the two regions.”  – 3 Oct 2024 ( UN Tourism )

      UNWTO becomes “UN Tourism” 

      The World Tourism Organization (UNWTO) enters a new era  with a new name and brand: UN Tourism. With this new brand, the Organization reaffirms its status as the United Nations specialized agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that “people and planet” are always center stage.

      UN Tourism: Transforming tourism for a better worldTo achieve this goal, UN Tourism engaged the services of Interbrand, the leading global branding agency. Interbrand successfully translated the Organization’s renewed vision for tourism into a new visual identity and brand narrative.

      This involved renaming the Organization, transitioning from UNWTO to UN Tourism. At the same time, a new brand narrative was meticulously crafted, one that seamlessly aligns with UN Tourism’s central mission and priorities. This narrative pivots around three main messages: the UN as a global altruistic organization, the notion of connecting humans around the world, and the concept of proactivity and movement.

      Enhancing the well-being of individuals, safeguarding the natural environment, stimulating economic advancement, and fostering international harmony are key goals that are the fundamental essence of UN Tourism

      By moving away from acronyms, UN Tourism adopts a more approachable stance and capitalizes on its strengths: the “UN”, signifying authority, and tourism, a simple and relatable concept for all. This change has been endorsed by the Organization’s membership, highlighting its united support for the profound transformation and reinvention of UN Tourism in recent years, as it has become more agile, visible, and ever closer to its Member States, partners and the sector as a whole.

      With 160 Member States and hundreds of private sector affiliates, UN Tourism has its headquarters in Madrid, Spain, and Regional Offices in Nara (Japan) covering Asia & Pacific, Riyadh (Saudi Arabia) for the Middle East, as well as forthcoming Regional Offices for the Americas (Rio de Janeiro, Brazil) and Africa (Morocco). Its priorities center on promoting tourism for sustainable development in line with the UN’s 2030 Agenda for Sustainable Development and its 17 Global Goals. UN Tourism promotes quality education, supports decent jobs in the sector, identifies talent and drives innovation and accelerates tourism climate action and sustainability . – UN Tourism Jan. 2024

      TAT launches

      “Thais Always Care” Campaign 

      “The Tourism Authority of Thailand launches ‘Thais Always Care’ campaign in collaboration with other organizations to ensure tourists’ safety and enhance positive image.”

      The “Thais Always Care” online communication campaign was officially launched by the Tourism Authority of Thailand (TAT) in collaboration with the Tourist Police Bureau, Grab Taxi (Thailand), and Central Pattana (CPN) to ensure the safety and welcome of tourists from around the world. The campaign aims to provide seamless travel experiences for visitors to Thailand while also reinforcing the positive image of the country as a safe destination.

      The campaign reflects Thailand’s renowned hospitality and warmth to visitors, showcasing the country as a desirable destination for tourists. “CARE” stands for Compassion, Assistant, Relief, and Elevate, encompassing the generosity of the Thai people and their commitment to providing a safe and enjoyable travel experience for tourists.

      Partners involved in the campaign have strengthened their safety measures and are utilizing technology to ensure the safety of tourists in Thailand. This includes installing CCTV cameras, implementing strict security checks at department stores, and utilizing technology like the “POLICE I LERT U” application to offer emergency assistance to international visitors. The campaign will also involve working with international KOLs to enhance the positive image of Thailand’s tourism assets and reinforce the country’s reputation as a safe destination. -Tourism Authority of Thailand

      China’s resort island receives

      90 m tourists in 2023

      More than 90 million domestic and overseas tourists visited south China’s tropical island province of Hainan in 2023, up 49.9 percent year on year, local authorities said .

      Hainan’s total tourism revenue surged 71.9 percent year on year to about 181.3 billion yuan (about 25.5 billion U.S. dollars) in 2023, according to the provincial department of tourism, culture, radio, television and sports.

      Last year, Hainan experienced rapid development in cruise tourism. Cruises to the Xisha Islands in the South China Sea saw 400 trips, up 277.8 percent year on year, and received 149,400 domestic tourists, up 405.33 percent.

      This year, Hainan aims to receive 99 million tourists and its tourism revenue is expected to reach 207 billion yuan. The province aims to receive more than 1 million inbound tourists in 2024.

      China aims to build Hainan into an international tourism and consumption center by 2025 and a globally influential tourism and consumption destination by 2035. – Xinhua

      Vietnam  to welcome 17-18

      million tourists  this year

      Việt Nam’s tourism industry has set a target to welcome 17-18 million foreign visitors in 2024, approaching the pre-pandemic record in 2019 when COVID-19 had yet to disrupt global travel.

      In 2023, the figure hit 12.6 million, surpassing the initial target set earlier in the year (before China, which accounted for a third of foreign arrivals to Việt Nam pre-pandemic, announced reopening plans) by 57 per cent and achieving the adjusted goal of 12-13 million.

      The number of domestic travellers, meanwhile, stood at 108 million, up 6 per cent compared to the set target. Tourism activities generated about VNĐ678 trillion (US$27.85 billion) in revenue, 4.3 per cent higher than the yearly plan.

      Despite substantial recovery in 2023, the Việt Nam National Authority of Tourism (VNAT) said the domestic tourism recovery will still face challenges in the year ahead. This is particularly true in the context of the unpredictable global developments stemming from economic uncertainties, regional conflicts and climate change.

      Việt Nam’s socio-economic conditions remain stable; the economy continues to grow and inflation has been kept in check. But the persistent threat of disease and natural disasters are likely to create uncertainty affecting production, business activities and the daily lives of citizens.

      According to forecasts from the UN World Tourism Organisation and the World Travel and Tourism Council, international travel activities may fully recover by the end of 2024, reaching the levels achieved in 2019. However, the recovery is expected to be uneven across different regions.

      The ever-changing demands of international tourists require higher standards in product quality, diversity and unique experiences. The trends of integrating information technology, artificial intelligence and digital transformation are envisioned to drive the emergence of new forms of tourism.

      Based on these analyses and projections, Việt Nam aims to serve 17-18 million foreign and 110 million domestic visitors this year, with an expected total revenue from tourism nearing VNĐ840 trillion.

      To achieve the stated objectives, Minister of Culture, Sports and Tourism Nguyễn Văn Hùng has instructed the VNAT to continue focusing on advising and improving the institutional framework, policies, reviewing identified deficiencies for adjustment, and international commitments in the field of tourism. Collaboration with other ministries and sectors is emphasised to formulate policies for developing various types of products such as agricultural tourism and digital transformation in tourism. He also noted the need for attention on strengthening tourism statistics and digital transformation to enhance the effectiveness of data collection, providing reliable figures to efficiently support tourism policy planning.

      The ministry also calls for enhanced training for tourism officials and workers to meet requirements of new situations, especially in terms of language proficiency and technology expertise. — VNS

      Global Medical Tourism market 

      USD 136.93 billion in 10 years

      Newark, Jan. 01, 2024 (GLOBE NEWSWIRE) — The Brainy Insights estimates that the USD 20.07 billion in 2022 global Medical Tourism market will reach USD 136.93 billion by 2032. There is a growing trend towards health and wellness tourism, with individuals seeking medical treatments, preventive care, wellness programs, and holistic health experiences. Medical tourism destinations can capitalize on this trend by offering comprehensive health and wellness packages.

      Furthermore, integrating digital health technologies, including telemedicine, virtual consultations, and electronic health records, can enhance the accessibility and coordination of medical tourism services. Digital platforms can streamline pre-travel consultations, post-treatment follow-ups, and information exchange between healthcare providers and patients. Introducing new and advanced medical treatments, therapies, and procedures can attract medical tourists seeking cutting-edge healthcare solutions. Countries and healthcare providers that stay at the forefront of medical innovation can position themselves as leaders in the industry.

      In addition, customized and personalized medical tourism packages catering to individual patient’s unique needs and preferences present an opportunity for service providers. Tailoring experiences that include cultural activities, recovery retreats, and concierge services can set providers apart in a competitive market.

      Besides, wellness tourism, including genetic testing and personalized health assessments, is gaining traction. Medical tourism destinations can offer specialized wellness packages, including genetic evaluations and preventive health screenings, to attract individuals interested in proactive healthcare.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)