• Tourism incentive schemes aim to diversify source markets

    November 2, 2012
    Tourism incentive schemes aim to diversify source markets

    Macau : Macau Government Tourist Office  launched the “Wedding Incentive Scheme” as well as an enhanced version of “Student Excursion Incentive Scheme” on November 1 to furthur enrich tourism products and source market profile.

    In view of the growing popularity of overseas wedding as an ideal wedding style for the new generation, MGTO  launched the “Wedding Incentive Scheme” from November 1 to tap this market segment, with an aim to promote Macau’s multi-faceted tourism image and to attract couples, wedding planners and companies to choose Macau as a destination for overseas wedding.

    To apply for the scheme, the wedding should have a minimum of 50 non-local guests with 2 consecutive nights of stay in Macau’s hotels. The scheme will provide support to wedding related activities in Macau, offering tourist information kits, welcome gifts and facilitate in liaison with other relevant Macau SAR Government entities. A maximum of MOP$300 will be granted per non-local guest for their activities in Macau based on actual consumption.

    On the other hand, the “Student Excursion Incentive Scheme” launched last October has been enhanced. From November 1, the scheme, which requests the student group to have a minimum of 50 non-local students with 2 consecutive nights of stay in Macau, will facilitate in liaison with relevant Government entities or local university and institutes in addition to supporting their related activities in Macau, offering tourist information kits and welcome gifts. Furthermore, the maximum amount granted to each non-local student for their activities in Macau will be increased from MOP$200 to MOP$300 based on actual consumption.

    MGTO is striving to enrich the tourism product portfolio of Macau to cater for the interest of different tourist markets. With various tourism incentive schemes, MGTO hopes to encourage more visitors, organizations and enterprises will choose Macau as destination for wedding tourism, student tours and business tourism which will facilitate the diversification of tourism development.

    To be in line with the positioning of Macau as a World Center of Tourism and Leisure, MGTO will adjust policies and measures to give priority to develop a comprehensive tourism development plan and at the same time, devote efforts to explore different tourist segments and enrich source market profile to build Macau into a quality tourism destination.  – MGTO

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