• TOURISM : Voices That Matter

    February 1, 2021
    TOURISM : Voices That Matter

    Tourism has been among the hardest hit of all sectors by COVID-19 and no country has been unaffected, with restrictions on travel and a sudden drop in consumer demand leading to an unprecedented fall in international tourist numbers. It is imperative that we rebuild the tourism sector in a “safe, equitable and climate friendly” manner and so “ ensure tourism regains its position as a provider of decent jobs, stable incomes and the protection of our cultural and natural heritage “.

    To this end, the UN Policy Brief provides Five Priorities for the restart of tourism, all aimed at ensuring a more resilient, inclusive and carbon neutral sector. These priorities are:

    1. Mitigate socio-economic impacts on livelihoods, particularly women’s employment and economic security.

    2. Boost competitiveness and build resilience, including through economic diversification and encouragement of MSMEs.

    3. Advance innovation and digital transformation of tourism

    4. Foster sustainability and green growth

    5. Enhanced focus on coordination, and responsible leadership

    Antonio Guterres , United Nations Secretary-General

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    International arrivals plunged 81% in July and 79% in August, traditionally the two busiest months of the year and the peak of the Northern Hemisphere summer season. The drop until August represents 700 million fewer arrivals compared to the same period in 2019 and translates into a loss of US$ 730 billion in export revenues from international tourism.

    This is more than eight times the loss experienced on the back of the 2009 global economic and financial crisis. This unprecedented decline is having dramatic social and economic consequences, and puts millions of jobs and businesses at risk. This underlines the urgent need to safely restart tourism, in a timely and coordinated manner.

    Zurab Pololikashvili , Secretary-General , World Tourism Organization (UNWTO)

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    If the current restrictions to international travel continue through to the end of 2020 – resulting in a limited recovery – the impact will be devastating, with as many as 174m million jobs lost globally. Our latest data reveals the gravity of the long-term negative impact facing the global Travel & Tourism sector, if we don’t work together to resume international travel immediately.

    As travel restrictions around the world remained in place over the summer months, our estimates report an increase from 121m, to 143m jobs lost. In the space of just four months, our study has shown a further 22m jobs under threat worldwide. This is devastating news, and we need international coordinated action now. The sector’s recovery will be delayed even further, with more jobs lost, unless quarantines are replaced with rapid, cost-effective testing at airports on departure, and air corridors. The longer we wait, the more the ailing Travel & Tourism sector faces total collapse.

    Gloria Guevara , President & CEO , World Travel & Tourism Council (WTTC)

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    COVID-19 has drastically changed the entire travel and tourism landscape, and, some would argue, changed it forever. Since March of this year, the travel and tourism industry has almost entirely come to a complete standstill and there is little hope for recovery before 2021.

    While the road to recovery will be long and arduous, I am confident we will eventually travel again. To get there, beyond just close cooperation between the public and private sectors, we will need to be innovative, creative, and resourceful. If we do that, I am sure that we will rebuild a more robust and more responsible travel and tourism industry.

    Dr. Mario Hardy , Chief Executive Officer , Pacific Asia Travel Association (PATA)

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    The COVID-19 crisis is a human and health tragedy. It has also become an economic crisis.The world faces a sharp and deep recession as economic activity slows. Nowhere is this more visible than in the rows of airplanes parked at airports with nowhere to go. A thriving industry, connecting the world with 4.5 billion passenger journeys and transporting 60 million tonnes of freight a year, has been brought to a shuddering halt.

    Aviation is fully behind government efforts to fight this contagion. But that has severe consequences for the airline industry, the 2.7 million people who are directly employed by airlines, and the 65.5 million jobs in the value chain that aviation supports.There is very little money coming into the industry. And with two million flight cancellations already, a huge number of travelers have had their trips disrupted. Airlines are doing their best to find solutions for their customers. But in this totally unprecedented situation, there are no easy solutions.

    Alexandre de Juniac , DG & CEO , Int. Air Transport Association(IATA)

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    While we welcome the rapid development and deployment of vaccines, there will be a considerable period before they are widely available so, during the transition period, tests and vaccines together will play a key role on the industry recovery.

    As they become more available for travellers, there must be a proportionate approach to vaccination before travel balanced with a risk-based approach to testing. Just as quarantine effectively halted the industry, a universal requirement for vaccines could do the same and a coordinated and risk-based approach to testing and vaccination going forward will provide passengers with a safe travel environment and foster confidence in air travel.

    Luis Felipe de Oliveira, Airports Council International (ACI) World Director General

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    “Given the enormous challenge of achieving widespread vaccine distribution and availability, diagnostics will remain paramount for the foreseeable future. It is imperative that governments and industry collaborate to enable a hybrid regime of risk management interventions which may include testing, vaccines, and other measures as part of a broader hierarchy of controls.

    Christoph Wolff, Head of Mobility , World Economic Forum

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    “Global mobility is a powerful economic driver – one that supports many businesses and livelihoods currently facing deeply uncertain futures. Hinging the revival of international travel on an extended global vaccine roll out would continue to jeopardise the futures of these businesses as well as those who rely on travel to safeguard their livelihoods. As a better approach, rapid and reliable systematic testing can effectively stem the spread of the virus today, allow travel to resume safely and enable an effective reboot of the global economy.

    John Denton, Secretary General , International Chamber of Commerce (ICC)

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    Our industry is experiencing the worst crisis in its history. Staying ahead of trends and ideas is more important than ever. There is a huge desire to exchange views. That is why, at the forward-looking events of ITB Asia 2020 Virtual, leading speakers will be discussing how Asia’s travel industry can harness intelligent strategies to make sure it remains future-proof even in a challenging environment.

    In the wake of the latest developments, discussions on how the industry can navigate through recovery will play a key role. The challenges facing our industry are global, so it is all the more important to interact with others across borders.

    Dr Martin Buck , Senior Vice President,travel and logistics , Messe Berlin

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    Tourism Ministers from Israel, United Arab Emirates and Kingdom of Bahrain will come together at WTM Virtual for the first time since signing historic agreements to normalize relations in September. WTM Virtual session entitled Tourism: The Path to Peace in the Middle East ‘will provide a fascinating insight into how co-operating on tourism and trade – encouraging people to engage with different cultures and experience new places, sample different food and take part in different activities – can advance peace.

    WTM has always understood the unique way that travel promotes tolerance, empathy and cross-cultural understanding. When people travel, they form friendships, engage in dialogue and are able to see things from a different perspective. When flight paths open up, the prospect for new business becomes a reality, which creates wealth and opportunity for destinations and their citizens. The post-COVID possibilities are endless for this region and we’re excited that WTM Virtual has been able to facilitate such an important meeting and play a part in history.

    Simon Press , Senior Director , World Travel Mart(WTM)

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      CHINA- Beyond your imagination

      China – Lunar New Year 2025 

      This Lunar New Year (LNY) is shaping up to be a festive season of exploration and connection as celebrating families and friends worldwide embrace the holiday spirit.

      This year marks the year of the Snake, a symbol of wisdom, intuition, and transformation — themes that reflect the everchanging travel landscape. While some choose to celebrate at home, others have taken the opportunity to create memories in destinations far and near. With travel back in full swing, Trip.com Group has unveiled its latest LNY trends for 2025, showcasing how travellers are prioritising longer stays, meaningful experiences and unconventional destinations this year.

      Data reveals strong year-on-year growth for cross-border travel, with travellers combining public holidays and annual leave to increase their length of stay.

      Notably, in the Chinese mainland, a key source of LNY travel, New Year’s Eve is officially recognised as a holiday in 2025. This allows travellers to take just two days of leave for an eleven-day holiday. Korean travellers need to take one day for a nine-day break, while Singaporeans can create a five-day holiday with a single day off. As such, extended stays are a hallmark of this year’s LNY. On average, Asia-Pacific travellers will stay up to 10% longer this festive period.

      Popular destinations frequented by travellers who celebrate LNY include Japan, Hong Kong, Singapore and the Chinese mainland. -PRNewswire Jan. 20, 2025 /

      FITUR tourism exhibition

      opens as sector fully recovers

      The 2025 FITUR international tourism exhibition opened  in Madrid, showcasing a robust recovery in the global tourism sector. Over 9,000 companies from 156 countries are participating in the event, which marks the 45th edition of the exhibition. Running until Jan. 26, FITUR is hosting 153,000 industry professionals, highlighting its significance as a key gathering for the global travel industry.

      The United Nations Tourism (UN Tourism) announced Tuesday that 2024 saw international tourism fully recover from the COVID-19 pandemic, with 1.4 billion international travelers recorded. The organization forecasts further growth of 3-5 percent for 2025.

      Spain, a leading global tourism destination, recently reported a record-breaking 94 million visitors in 2024, underscoring the sector’s resilience and strength.

      Brazil takes center stage as the invited nation at this year’s FITUR. The exhibition also features 10 specialist areas, including cruises, sports tourism, film tourism, and language-learning tourism, reflecting the growing diversity of travel trends.

      The Asia-Pacific region has reached 87 percent of its pre-pandemic tourist numbers, according to the UN Tourism. China has a strong presence at FITUR, with companies such as Enjoy China, Fantastica China, The Chinese Office of Tourism in Spain, and Focus China showcasing their offerings over the coming days. – Xinhua ,Jan. 22 ,2025

      France holds off Spain

      as world’s tourist favourite

      Olympic host France retained its spot as the world’s top tourist destination in 2024 with 100 million visitors, holding off stiff competition from countries including Spain.

      As world tourism returned to pre-pandemic levels with 1.4 billion people taking a trip abroad, according to the UN, both France and Spain announced record visitor numbers.

      Spain said last week that a record 94 million foreign tourists flocked to the Iberian nation in 2024, a 10 percent increase from the previous year.

      France, which hosted the Olympic Games in July – September 2024, welcomed two more million visitors in 2024, an increase of two percent compared with 2023.

      But although France had more visitors, they spent less than those in Spain — 71 billion euros ($74-billion) compared with 126 billion euros in Spain.

      France’s takings from international tourists rose by a total of 12 percent year-on-year, driven largely by Belgian, English, German, Swiss and US citizens, the tourism ministry said in a statement.

      Despite the return of customers from Asia, the number of Chinese visitors to France remained 60 percent lower than before the pandemic.Thirty percent fewer Japanese visited the country than in 2019.

      Good snowfall in late 2024 meanwhile drove a rebound for the end-of-year holidays as snow sports lovers flocked to the French ski slopes.

      “The outlook for the first quarter of 2025 is very good, with visitor numbers on the rise,” the ministry statement added.- enca.com ,22 January 2025

      Nepal hikes Everest climbing fee

      KATHMANDU – Nepal has sharply increased Everest climbing permit fees and introduced a slew of measures aimed at controlling garbage pollution and preventing accidents on the planet’s tallest peak.

      Under the revised rules, every two climbers must hire a guide to climb any mountain over 8,000 metres, including Everest.Under the revised mountaineering regulations, the royalty fee for foreigners climbing Everest from the normal south route in the spring season (March-May) has been raised to $15,000 from the current $11,000 per person.

      The autumn season (September-November) climbing fee has increased from $5,500 to $7,500. At the same time, the permit cost per individual for the winter (December-February) and monsoon (June-August) seasons has risen from $2,750 to $3,750.The new rates will take effect on September 1, 2025.

      The last royalty fee revision was made on January 1, 2015, when the government switched from a group-based system to a uniform fee of $11,000 per climber for the spring season from the normal route.

      For Nepali climbers, the royalty fee for the normal route during the spring climbing season has doubled from Rs75,000 to Rs150,000.Climbing permits, previously valid for 75 days, will now be limited to 55 days. The reduced validity is aimed at streamlining climbing activities.

      As per the amended rules, from the upcoming spring season, Everest climbers will be required to bring their poop back to base camp for proper disposal. Climbers must carry biodegradable bags to collect waste in the upper reaches.

      Base camps typically have designated toilet tents with barrels to collect human waste during expeditions. However, in higher camps, only a few agencies provide similar facilities, while others rely on pits. Very few climbers use biodegradable bags to transport waste from the summit.

      The government has also hiked the insurance coverage for high-altitude workers.Insurance coverage for high-altitude guides has gone up to Rs2 million ($14,400) from Rs1.5 million ($10,800), and for base camp workers, it has been raised to Rs1.5 million ($10,800) from Rs800,000 ($5,760).

      According to the Himalayan Database, which records all expeditions and deaths in the Himalayas, more than 200 people died on the Nepal side of Everest between 1953, when Edmund Hillary and Tenzing Norgay Sherpa first scaled the peak, and 2022.

      Nearly 8,900 people have summited the world’s highest peak from Nepal’s side since 1953.- Kathmandu Post , January 22, 2025

      Bangkok named the world’s

      second-best city by Time Out

      The ranking, based on surveys of city dwellers worldwide, highlights culture, food, affordability and overall happiness as key factors in making a city truly great.

      Climbing from 24th place last year to an impressive second place, Bangkok is celebrated for its rich cultural heritage, dynamic food scene, and vibrant lifestyle.

      The city’s affordability is a major plus, with 84% of residents agreeing that dining out, grabbing a coffee, or catching a movie is accessible to all. Additionally, 86% of locals rated Bangkok’s food as “good” or “excellent”.

      One urban expert described Bangkok as “a city of contrasts”, where the scent of sizzling street food fills the air, Michelin-starred restaurants thrive, and the majestic Chao Phraya River flows past luxury hotels.

      The city’s temples such as Wat Arun and the Grand Palace stand as timeless cultural icons, while modern parks like Benjakitti Park provide much-needed green spaces.

      Beyond affordability, the city exudes happiness and warmth. The famous Thai hospitality, vibrant night markets, and world-class nightlife districts like Thonglor and Ekkamai offer endless excitement.

      Time Out has previously recognised Bangkok’s nightlife, listing it among the coolest neighbourhoods in the world. The growing BTS and MRT public transport networks have also made exploring the city more convenient than ever.

      Bangkok’s diverse culinary scene is another highlight, from the bustling Chatuchak Market to the legendary street food in Yaowarat (Chinatown).

      Whether it’s a bowl of boat noodles or an extravagant fine-dining experience, food is an undeniable part of Bangkok’s appeal.

      The No 1 city this year is Cape Town, South Africa, known for its breathtaking landscapes and cultural vibrancy. Following Bangkok in third place is New York City, while Melbourne, London and New Orleans round out the top six. Mexico City, Porto, Shanghai and Copenhagen complete the top 10.

      Thailand’s rising global status is further reflected in Chiang Mai, which secured the 28th spot, adding to the country’s reputation as a must-visit destination.

      With its blend of tradition and modernity, Bangkok is more than just a tourist hotspot – it’s a city where people genuinely love to live. Whether you’re exploring hidden street-food gems, temple-hopping, or dancing the night away, Bangkok remains a city of endless possibilities. -The Nation ,January 20, 2025

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)

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