Travel Channel Int. becomes PATA Preferred Partner
Bangkok : The Pacific Asia Travel Association (PATA) announced Travel Channel International as a new PATA Preferred Partner. Owned by Scripps Networks Interactive, the Travel Channel is the world’s leading international travel broadcaster, transmitting 24 hours a day in 21 languages to 130 countries in Europe, the Middle East, Africa and Asia Pacific. It is based in London.
The partnership will enable PATA and Travel Channel International to collaborate on brand-building opportunities at major events such as PATA Annual Conference, PATA Travel Mart and PATA Hub City Forums. The partnership allows both parties to share data including research, statistics and analysis and to develop joint consumer and industry surveys and reports.
PATA CEO Mr Martin J Craigs, said: “Our mutually beneficial partnership with Travel Channel International will give our members special access to exciting programmes and great insights during PATA events. Travel Channel presenters are well versed in addressing the latest trends affecting the travel industry such as luxury getaways, backpacking adventures, culinary holidays, green trips and more.”
The channel’s core programming includes World’s Greatest Motorcycle Rides, Inside Luxury Travel, Globe Trekker, Essential and Travel Today.
Mr Andrew Grieve, International Director of Advertising Sales and Marketing, Travel Channel, commented: “Asia Pacific is a fast growing region for the Travel Channel. We are all hugely excited about becoming part of the ground breaking PATA community.” – PATA
