Travel Technology at ITB Berlin
Berlin:Travel Technology has become one of the most stable and dynamic exhibitor segments at ITB Berlin 2013. The halls have been booked up for months. In March more than 150 companies from 25 countries are again exhibiting premium IT-related services and product innovations for back and front offices in the travel industry as well as hotel software solutions and hotel booking portals.
Exhibitors representing social media networks and mobile and analysis services will be attending in large numbers. The focus is also on wider technology trends such as big data, real-time analysis, cloud computing, data security, privacy protection and innovative solutions for marketing products in the Web 2.0 environment.
Around 90 per cent of the companies at Travel Technology are regulars to the show.
One of the key topics at ITB Berlin 2013 is how, after much experimenting on the social web and with mobile apps, tour operators can capitalise on technological innovations. How will the transition from pilot phase to growth work out? After investing so much, how can one benefit long-term from social-mobile technology?
The supporting programme of the eTravel World (Hall 7.1.c from 6 to 9 March) with more than 50 papers and workshops presented on two stages provides numerous answers to these questions. Topic headings at the many forums include Social Travel Solutions, Marketing in the App Economy, Mobile Destination Marketing News, Customer Journey Management, Near Field Communication (NFC) and Crowd Investing in the Hotel Trade. Visitors unable to attend the convention during the week are welcome to listen in on the Social Media seminars of the DRV and a story-telling workshop on the Saturday of the show.
ITB Berlin 2013 will take place from 6 to 10 March. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2012 a total of 10,644 companies and organisations from 187 countries exhibited their products and services to 172,000 visitors, who included 113,006 trade visitors. – ITB Berlin
