UN Tourism Asia-Pacific focused on luxury travel
Travel Biz News —-
UN Tourism welcomed high-level officials from the National Tourism Administrations of 20 Asia-Pacific countries to redefine luxury tourism and explore common paths to growing the sector.
The UN Tourism Forum on Luxury Tourism Market started with a keynote presentation from the UN Tourism Consultant, Angeline Tang, followed by a panel discussion gathering high-level representatives from the public, private and academic sectors involved in luxury tourism and in tourism development policies at the national, regional or global level.
The executive training programme featured 4 interactive sessions including destination management strategies and marketing and promotion targeting luxury tourism; the core importance of personalized customer experience and service excellence; and investment guidelines for luxury tourism development.
Experts shared experiences on destination management, marketing promotion, customer experience and investment strategies in luxury tourism.
Member States agreed that each destination should rely on its own assets to develop a unique luxury tourism brand identity, by using digital marketing and AI and date insights, according to UN Tourism.
Organized in collaboration with the Ministry of Tourism, Creative Industry and Performing Arts, Sarawak with the sponsorship of the Ministry of Culture, Sports and Tourism of the Republic of Korea, the 18th UN Tourism Asia-Pacific Executive Training Programme on Tourism Policy and Strategy (Kuching, Malaysia, 28-31 October 2024) focused on luxury tourism growth across the region, taking into consideration the level of socioeconomic development, available natural and human resources and sustainability advancement and planning of each country.
November 2 , 2024
