• UNWTO and ATTA release global report on adventure tourism

    November 6, 2014
    UNWTO and ATTA release global report on adventure tourism

    Madrid : UNWTO and the Adventure Travel Trade Association release global report on adventure tourism

    The UNWTO Global Report on Adventure Tourism, published jointly with the Adventure Travel Trade Association (ATTA), is a first approach by UNWTO on the topic of adventure tourism. The report provides insight into the close relation between adventure tourism and responsible tourism.

    ATTA, a UNWTO Affiliate Member, has provided key input in this report to help increase awareness among the global tourism sector on the core values of responsible tourism. The report allows all tourism stakeholders to work from a common base of understanding in one of the most progressive forms of tourism, which both organizations believe will develop into the industry standard.

    “This report provides critical insight into one of the most dynamic segments driving tourism´s growth,” said UNWTO Secretary-General Taleb Rifai. “Furthermore, with careful and responsible management, adventure tourism offers effective development opportunities to countries looking for new and sustainable sources of growth.”

    The report, an eight chapter overview of the current adventure tourism industry, provides a history of adventure tourism as well as a discussion of current trends and timely issues. Chapters include:

    • Industry introduction

    • Global Trends in Adventure Tourism

    • Adventure Tourism Industry Structure

    • Local Economies, Communities and the Environment

    • Adventure Tourism Operational Standards and Certifications

    • Risk Management in Adventure Tourism

    • Sector Challenges, Opportunities and Initiatives

    “This report signifies UNWTO’s recognition of adventure tourism’s contribution to the sustainable future of tourism,” said ATTA President Mr. Shannon Stowell, who provided a summary for the report. “It provides a background underlining the potential for destinations around the globe that are looking for ways to create sustainable economic tourism models protecting people and places.”

    Contributors to the report include industry specialists Natasha Martin and Keith Sproule, and Christina Beckmann and Nicole Petrak of ATTA. Also featured are several UNWTO partners and Affiliate Members offering topical perspectives. 

    In addition to the initiatives mentioned above, UNWTO and the ATTA will continue their two-year partnership on regional courses on Adventure Tourism through the ATTA’s Adventure EDU programme in collaboration with the UNWTO.Themis Foundation.

    Established in 1990, the Adventure Travel Trade Association (ATTA) serves more than 900 members in 80 countries worldwide. 

    Nov 5 , 2014

    • Connecting you with the world of travel and tourism

      Asia Amusement & Attractions Expo 2026

      Theme Park Expo Vietnam 2025

      Asia Pool & Spa Expo , May 10 – 12, 2025 , Guangzhou , China

      KAZAKHSTAN International Exhibition “Tourism & Travel” Almaty, Kazakhstan

      Nihao China- Beyond your imagination

      Zhejiang Province , China

      Bangkok named Asia’s best

      holiday destination for 2025

      Bangkok has been ranked as the best city to visit in Asia for 2025 by Smart Travel Asia, a leading digital travel magazine, based on the opinions of hundreds of thousands of travellers and readers worldwide.

      The city received the highest votes in the “Best Holiday Destination in Asia” category, retaining its top position for the second consecutive year.

      Smart Travel Asia highlighted Bangkok’s strengths as its 24-hour vibrancy and diverse experiences, including food, culture, shopping, and the friendliness of its people, describing it as a “city full of energy and colour, day and night.”

      The city’s dominance stems from several compelling factors. Bangkok has emerged as a paradise for food enthusiasts, offering everything from legendary street food stalls to Michelin-starred restaurants and panoramic 360-degree rooftop bars. Its cultural and heritage sites, including the iconic Wat Phra Kaew, Wat Arun, and Wat Pho temples, remain major attractions to international tourists.

      Additionally, from luxury malls in the city centre to the Chatuchak weekend market, Bangkok caters to every type of shopper. Affordability and friendliness also play a key role, as Bangkok remains an accessible living cost destination where welcoming smiles continue to charm travellers.

      In the Smart Travel Asia 2025 rankings, Bali (Indonesia) and Tokyo (Japan) shared second place behind Bangkok, while Seoul (the Republic of Korea) and Luang Prabang (Laos) tied for fourth. Thailand further strengthened its tourism appeal with Chiang Mai placing third and Phuket sharing fifth place with Hong Kong (China).

      Having the three cities, Bangkok, Chiang Mai, and Phuket, in the top 10 highlights the diversity and appeal of Thailand’s tourism offerings for travellers worldwide. — VNA/VNS ( Oct.12, 2025)

      India resumes tourist visa for

      Chinese citizens after 5 years

      India announced  that it will open tourist visa applications to Chinese citizens from July 24, 2025. It was the first time in five years since the South Asian country suspended Chinese citizens’ tourist visa applications in February 2020.

      The Embassy of India in China announced via its Sina Weibo account  that, starting from July 24, 2025, Chinese citizens can apply for a tourist visa to visit India after completing an online application, scheduling an appointment, and personally submitting their passport and other required documents to three Indian visa application centers in Beijing, Shanghai, and Guangzhou in South China’s Guangdong Province.

      Responding to the related inquiry, Chinese Foreign Ministry spokesperson Guo Jiakun said  that “we take note of this positive move. Easing cross-border travel is widely beneficial. China will maintain communication and consultation with India to further facilitate travel between the two countries.”

      Chinese experts said the latest move taken by the India marks a phased milestone in the easing of relations between the two countries, and creates favorable conditions for further strengthening bilateral people-to-people exchanges.

      On February 2, 2020, India temporarily suspended its e-visa facility for Chinese travelers and foreigners residing in China amid coronavirus outbreak. – Global Times

      Gulf Cooperation Council Tourism 

      Dubai – As tourism destinations in the Gulf Cooperation Council (GCC) continue to grow, involving local communities in destination development has become increasingly vital for long-term success.

      Abu Dhabi’s Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia’s Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

      At Arabian Travel Market (ATM) 2025, industry leaders emphasised that sustainable revitalisation of destinations must align tourism investments with community partnerships, cultural authenticity, and immersive guest experiences to provide lasting value for both residents and visitors.

      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

      Arabian Travel Market 2025, held under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”,  featured more than 200 speakers across three content stages and welcomes over 55,000 travel professionals from 166 countries.

      Messe Berlin India launched 

      to drive growth of ITB India 

      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)

      Tibet Travel : Daily Life of Living under Mount Everest