UNWTO Global Conference on Wine Tourism in Italy
Travel Biz News —
The 6th edition of UNWTO Global Wine Tourism Conference will take place on 19-21 September 2022, in Alba in the Piemonte region of Italy.
The Conference will focus on the role of innovation in the future of wine tourism, how can wine tourism be more sustainable and what are the opportunities of digital and social to enhance the wine tourism value chain and create local benefits.
“As the sector’s recovery get underway, the conference will represent a unique opportunity to learn from experiences that face up these challenging times to ensure a successful and resilient wine tourism sector in the future”. said UNWTO Secretary-General, Zurab Pololikashvili .
“Wine tourism is much more than just selling wine, which clearly is important. When you sell a bottle of wine, you are selling the territory behind that bottle, the culture of that territory, the history of the men who designed these landscapes with the rows of vines,” Massimo Garavaglia , Italian Minister of Tourism said.
“Wine-related tourism has a component in environmental sustainability. It is a component of slow tourism, partly different from traditional tourism. And it is no coincidence that 90 percent of tourists have a food and wine experience during their visit.”
Over the two days of this edition, 300 professionals from the sector, leading experts and institutional representatives will benefit from the live debates, keynote speeches and workshops that experienced speakers will bring to Alba.
Since 2016, the Conference has highlighted the importance of wine tourism to the socio-economic development of destinations and has served as a platform to exchange experiences, identify good practices and promote wine tourism as a tool for sustainable development , according to statement issued by UN World Tourism Organization.
14 September 2022
Photo : UNWTO
