• Vietnam named “Asia’s new tourism hotspot”, 6.6 million tourists in seven months of 2023

    July 31, 2023
    Vietnam named “Asia’s new tourism hotspot”, 6.6 million tourists in seven months of 2023

    Hanoi (VNA) – Vietnam has been named “Asia’s new tourism hotspot” by Travel Off Path, one of North America’s largest travel news websites.

    The US-based travel website has identified three reasons for Vietnam being the new Asia tourism hotpot including the adjusted visa requirements, a well-preserved natural beauty and a focus on tourism growth.

    In an article published on July 23, Travel Off Path said that Vietnam is famous for its breathtakingly beautiful scenery, a huge coastline that stretches for an incredible 3,260km, and energetic cities.

    “When people think of travelling to Southeast Asia, Thailand is usually the first destination that comes to mind. But if you want to avoid the crowds of tourists in Thailand, then there is an emerging force for tourism in the region that is ripe for exploration — Vietnam,” it said.

    According to a Google Destination Insights report, between March and June, Vietnam was the seventh most searched destination in the world and the only country in Southeast Asia to make the top 20 list.

    For the adjusted visa requirements, it said, visiting Vietnam will be easier than ever for citizens of many countries with the visa application being “easy, straightforward, and affordable.”

    The website pointed out that the country is budget-friendly, although those on a tight budget should still consider their itinerary to ensure it is affordable.

    Compared to the Southeast Asian tourism hub of Thailand, it said, Vietnam is an affordable destination, although both can cater to travellers on a budget.

    “But Vietnam is considered to be one of the best budget options in the region. Accommodation, food, and transportation are all cheaper in Vietnam than they are in Thailand, especially if you travel to rural parts of the country”.

    The article also highlighted the Vietnamese Government in promoting and focusing on encouraging more tourists to visit and growing the tourism figures this year.

    Vietnam originally set a target of attracting eight million visitors in the rest of 2023, but the figure is predicted will grow to 10 million by the end of the year.

    6.6 million international visitors in the first seven months of 2023

    Similarly , Vietnam welcomed nearly 6.6 million international visitors in the first seven months of this year, accounting for 83% of the yearly target, according to Vietnam National Authority of Tourism (VNAT).

    During the period, the industry also served 76.5 million domestic tourists. Total revenues from tourism reached 416.6 trillion VND (17.58 billion USD).

    July alone saw over 1 million foreign arrivals, 6.5% higher than that of the previous month.

    According to VNAT, the tourism sector expects to soon reach its yearly target as the second half of the year is usually the peak time for international visitors.

    The RoK remained the largest source market of Vietnam tourism in the first seven months of this year with 1.9 million arrivals, accounting for one-third of total international visitors to Vietnam. It was followed by China and the US.

    Among the top ten source markets of Vietnam tourism, four are in Northeast Asia – the RoK, China, Taiwan (China), and Japan, and three in Southeast Asia – Thailand, Malaysia, and Cambodia. Australia and India ranked ninth and tenth. In Europe, the UK, France, and Germany were the three biggest source markets.

    July 30 , 2023

    Photo : The Golden Bridge in the central city of Da Nang, boasts 150 metres long (or 500-foot long) and 12.8 metres wide, is located at the Sun World Ba Na Hills Resort in the Truong Son mountain range. The Golden Bridge appears to be cradled by two huge hands, which adds to the majestic appeal of the design of the bridge. Strolling around the Golden Bridge is like walking on the clouds across the hands of the God of Mountain  – Vietnam Tourism Board

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      Tourism leaders from both Africa and the Americas have jointly committed to working together to make the sector a pillar of collective sustainable and inclusive development across both continents.

      The “Punta Cana Declaration” was adopted at the conclusion of the very first joint meeting of UN Tourism’s Regional Commissions for Africa and the Americas and followed two days of shared dialogue around the key themes of education and investments into the sector. Recognizing the historic ties between the two regions, as well their unique and complementary cultures, the Summit served as a landmark platform for strengthened cooperation, capitalizing on innovation, education, investments and creative industries for the future development of tourism.

      This summit offers a unique platform to forge connections and build bridges between Africa and the Americas, create strategic cross-regional partnerships, foster South-South cooperation projects, all for the benefit of the tourism sector of the two regions

      Welcoming around 200 high-level participants among them 14 Ministers, representing 27 countries (15 from the Americas and 12 from Africa), UN Tourism Secretary-General Zurab Pololikashvili said: “This summit offers a unique platform to forge connections and build bridges between Africa and the Americas, create strategic cross-regional partnerships, foster South-South cooperation projects, all for the benefit of the tourism sector of the two regions.”  – 3 Oct 2024 ( UN Tourism )

      UNWTO becomes “UN Tourism” 

      The World Tourism Organization (UNWTO) enters a new era  with a new name and brand: UN Tourism. With this new brand, the Organization reaffirms its status as the United Nations specialized agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that “people and planet” are always center stage.

      UN Tourism: Transforming tourism for a better worldTo achieve this goal, UN Tourism engaged the services of Interbrand, the leading global branding agency. Interbrand successfully translated the Organization’s renewed vision for tourism into a new visual identity and brand narrative.

      This involved renaming the Organization, transitioning from UNWTO to UN Tourism. At the same time, a new brand narrative was meticulously crafted, one that seamlessly aligns with UN Tourism’s central mission and priorities. This narrative pivots around three main messages: the UN as a global altruistic organization, the notion of connecting humans around the world, and the concept of proactivity and movement.

      Enhancing the well-being of individuals, safeguarding the natural environment, stimulating economic advancement, and fostering international harmony are key goals that are the fundamental essence of UN Tourism

      By moving away from acronyms, UN Tourism adopts a more approachable stance and capitalizes on its strengths: the “UN”, signifying authority, and tourism, a simple and relatable concept for all. This change has been endorsed by the Organization’s membership, highlighting its united support for the profound transformation and reinvention of UN Tourism in recent years, as it has become more agile, visible, and ever closer to its Member States, partners and the sector as a whole.

      With 160 Member States and hundreds of private sector affiliates, UN Tourism has its headquarters in Madrid, Spain, and Regional Offices in Nara (Japan) covering Asia & Pacific, Riyadh (Saudi Arabia) for the Middle East, as well as forthcoming Regional Offices for the Americas (Rio de Janeiro, Brazil) and Africa (Morocco). Its priorities center on promoting tourism for sustainable development in line with the UN’s 2030 Agenda for Sustainable Development and its 17 Global Goals. UN Tourism promotes quality education, supports decent jobs in the sector, identifies talent and drives innovation and accelerates tourism climate action and sustainability . – UN Tourism Jan. 2024

      TAT launches

      “Thais Always Care” Campaign 

      “The Tourism Authority of Thailand launches ‘Thais Always Care’ campaign in collaboration with other organizations to ensure tourists’ safety and enhance positive image.”

      The “Thais Always Care” online communication campaign was officially launched by the Tourism Authority of Thailand (TAT) in collaboration with the Tourist Police Bureau, Grab Taxi (Thailand), and Central Pattana (CPN) to ensure the safety and welcome of tourists from around the world. The campaign aims to provide seamless travel experiences for visitors to Thailand while also reinforcing the positive image of the country as a safe destination.

      The campaign reflects Thailand’s renowned hospitality and warmth to visitors, showcasing the country as a desirable destination for tourists. “CARE” stands for Compassion, Assistant, Relief, and Elevate, encompassing the generosity of the Thai people and their commitment to providing a safe and enjoyable travel experience for tourists.

      Partners involved in the campaign have strengthened their safety measures and are utilizing technology to ensure the safety of tourists in Thailand. This includes installing CCTV cameras, implementing strict security checks at department stores, and utilizing technology like the “POLICE I LERT U” application to offer emergency assistance to international visitors. The campaign will also involve working with international KOLs to enhance the positive image of Thailand’s tourism assets and reinforce the country’s reputation as a safe destination. -Tourism Authority of Thailand

      China’s resort island receives

      90 m tourists in 2023

      More than 90 million domestic and overseas tourists visited south China’s tropical island province of Hainan in 2023, up 49.9 percent year on year, local authorities said .

      Hainan’s total tourism revenue surged 71.9 percent year on year to about 181.3 billion yuan (about 25.5 billion U.S. dollars) in 2023, according to the provincial department of tourism, culture, radio, television and sports.

      Last year, Hainan experienced rapid development in cruise tourism. Cruises to the Xisha Islands in the South China Sea saw 400 trips, up 277.8 percent year on year, and received 149,400 domestic tourists, up 405.33 percent.

      This year, Hainan aims to receive 99 million tourists and its tourism revenue is expected to reach 207 billion yuan. The province aims to receive more than 1 million inbound tourists in 2024.

      China aims to build Hainan into an international tourism and consumption center by 2025 and a globally influential tourism and consumption destination by 2035. – Xinhua

      Vietnam  to welcome 17-18

      million tourists  this year

      Việt Nam’s tourism industry has set a target to welcome 17-18 million foreign visitors in 2024, approaching the pre-pandemic record in 2019 when COVID-19 had yet to disrupt global travel.

      In 2023, the figure hit 12.6 million, surpassing the initial target set earlier in the year (before China, which accounted for a third of foreign arrivals to Việt Nam pre-pandemic, announced reopening plans) by 57 per cent and achieving the adjusted goal of 12-13 million.

      The number of domestic travellers, meanwhile, stood at 108 million, up 6 per cent compared to the set target. Tourism activities generated about VNĐ678 trillion (US$27.85 billion) in revenue, 4.3 per cent higher than the yearly plan.

      Despite substantial recovery in 2023, the Việt Nam National Authority of Tourism (VNAT) said the domestic tourism recovery will still face challenges in the year ahead. This is particularly true in the context of the unpredictable global developments stemming from economic uncertainties, regional conflicts and climate change.

      Việt Nam’s socio-economic conditions remain stable; the economy continues to grow and inflation has been kept in check. But the persistent threat of disease and natural disasters are likely to create uncertainty affecting production, business activities and the daily lives of citizens.

      According to forecasts from the UN World Tourism Organisation and the World Travel and Tourism Council, international travel activities may fully recover by the end of 2024, reaching the levels achieved in 2019. However, the recovery is expected to be uneven across different regions.

      The ever-changing demands of international tourists require higher standards in product quality, diversity and unique experiences. The trends of integrating information technology, artificial intelligence and digital transformation are envisioned to drive the emergence of new forms of tourism.

      Based on these analyses and projections, Việt Nam aims to serve 17-18 million foreign and 110 million domestic visitors this year, with an expected total revenue from tourism nearing VNĐ840 trillion.

      To achieve the stated objectives, Minister of Culture, Sports and Tourism Nguyễn Văn Hùng has instructed the VNAT to continue focusing on advising and improving the institutional framework, policies, reviewing identified deficiencies for adjustment, and international commitments in the field of tourism. Collaboration with other ministries and sectors is emphasised to formulate policies for developing various types of products such as agricultural tourism and digital transformation in tourism. He also noted the need for attention on strengthening tourism statistics and digital transformation to enhance the effectiveness of data collection, providing reliable figures to efficiently support tourism policy planning.

      The ministry also calls for enhanced training for tourism officials and workers to meet requirements of new situations, especially in terms of language proficiency and technology expertise. — VNS

      Global Medical Tourism market 

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      Furthermore, integrating digital health technologies, including telemedicine, virtual consultations, and electronic health records, can enhance the accessibility and coordination of medical tourism services. Digital platforms can streamline pre-travel consultations, post-treatment follow-ups, and information exchange between healthcare providers and patients. Introducing new and advanced medical treatments, therapies, and procedures can attract medical tourists seeking cutting-edge healthcare solutions. Countries and healthcare providers that stay at the forefront of medical innovation can position themselves as leaders in the industry.

      In addition, customized and personalized medical tourism packages catering to individual patient’s unique needs and preferences present an opportunity for service providers. Tailoring experiences that include cultural activities, recovery retreats, and concierge services can set providers apart in a competitive market.

      Besides, wellness tourism, including genetic testing and personalized health assessments, is gaining traction. Medical tourism destinations can offer specialized wellness packages, including genetic evaluations and preventive health screenings, to attract individuals interested in proactive healthcare.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)