• Visit Lumbini Year promotion

    Kathmandu : The Nepali Embassy in London organised a programme to commemorate the successful conclusion of ‘Nepal Tourism Year 2011’ and welcome ‘Lumbini Year 2012’ recently.

    The event, aimed to highlight various facets of Nepal’s tourism, fundamentally focussed on the archaeological significance of Lord Buddha’s birth place Kapilbastu in Lumbini and the newly launched Great Himalaya Trail. The evening commenced with a multimedia presentation, courtesy of the Nepal Tourism Board, to give a glimpses of Nepal’s rich culture, tradition and history. It was followed by the ambassador Dr Suresh C Chalise’s welcome address coupled with a brief presentation on ‘Nepal: a suitable destination for Europeans and North Americans’.

    Chalise, through diagrammatic presentation, shed light on how Nepal’s small topography makes it suitable for the tourists during their average week-long holiday. “Nepal offers all facets of tourism and her tourist destinations, which are well connected by airs and roads, are easily accessible from the capital city of Kathmandu and yet within short span of time,” he said, highlighting on the key aspects of tourism in Nepal including adventure, pleasure, archaeological.

    The second guest speakers were a pair of adventure enthusiasts whose works in Nepal late back to the early 70’s. Bob Gibbons and Sian Pritchard-Jones, from Expedition World, which is a British Travel Company that operates various treks to the most remote parts of Nepal, gave a visual treat to the guests with their beautiful pictures of Nepal ranging nearly 40 years.

    Meanwhile, minister for Tourism and Civil Aviation Lokendra Bista Magar has emphasised the importance of tourism for the economy and development.Addressing a press conference during the 46th ITB Berlin in Germany, he also highlighted Visit Lumbini Year 2012 (VLY) and Great Himalaya Trail (GHT), which were actively promoted at the fair.

    The ITB, the world’s biggest travel trade show, had a total of 10,644 exhibitors from 187 countries representing every aspect of the value-added chain of the tourism industry.

    On the occasion, Nepali ambassador to Germany Suresh Pradhan highlighted the tourism attractions of Nepal and thanked Germany for its contribution to Nepal’s economic, social and education sectors.

    Senior director of Nepal Tourism Board Nandini Lahe Thapa urged global media and trade members to actively support VLY and GHT campaign, whereas Great Himalaya Trail Development Programme marketing adviser of SNV Nepal Stephanie Grosser made an extensive presentation on GHT.-THT

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      Dubai – As tourism destinations in the Gulf Cooperation Council (GCC) continue to grow, involving local communities in destination development has become increasingly vital for long-term success.

      Abu Dhabi’s Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia’s Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

      At Arabian Travel Market (ATM) 2025, industry leaders emphasised that sustainable revitalisation of destinations must align tourism investments with community partnerships, cultural authenticity, and immersive guest experiences to provide lasting value for both residents and visitors.

      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

      Arabian Travel Market 2025, held under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”,  featured more than 200 speakers across three content stages and welcomes over 55,000 travel professionals from 166 countries.

      Messe Berlin India launched 

      to drive growth of ITB India 

      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

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      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
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