Visitors to North Africa will reach 37.4 million by 2022
Travel Biz News —-
International arrivals to the North Africa region will grow from 31 million in 2018 to 37.4 million by 2022, posting a compound annual growth rate (CAGR) of 4.8 per cent, according to a leading data and analytics company GlobalData.
GlobalData’s latest report, ‘Destination Market Insights: North Africa’, reveals that tourism to the region will be boosted by changing travel advice, adventure tourism, and increased connectivity.
Laura Beaton, Travel and Tourism Analyst at GlobalData, commented: “The region as a whole has been blighted by safety concerns and a number of high-profile terrorist attacks directly targeting travelers. However, the region has so much to offer and with the right marketing techniques, there is great potential to increase tourism numbers above and beyond pre-Arab Spring numbers.”
GlobalData considered Algeria, Egypt, Morocco, Libya and Tunisia for the purpose of this report .
Visitor numbers fell in 2015 and 2016 after terror attacks such as the shooting at Sousse in Tunisia and the bombing of a plane on its way from Sharm El-Sheikh to St Petersburg. Now, four years on, the countries have begun to recover and the future of tourism is looking positive.
“As governments change their travel advice, travelers will have more confidence to visit North African countries. Improving brand image is the most important thing for North African countries to achieve, now that travel advice is more favorable. Other countries that have witnessed various terror attacks, such as France and the UK, are able to bounce back quickly due to their strong brand images.”
The region offers beaches, deserts, diving, flavorsome food, and vibrant cities.
Nov. 19 , 2019 Image : Egypt / Egypttoday.com
