World Tourism Day 2020 : Travel digitally with Google , UNWTO-Google partnership for tourism promotion
Travel Biz News —
World Tourism Day- 2020 is being celebrated throughout the world organizing various programs today.
“World Tourism Day is a time to celebrate tourism’s ability to promote meaningful exchanges between people around the world, have fun, recall how travel helps us all recharge and make a real difference by supporting livelihoods and protecting our heritage,” United Nations World Tourism Organization (UNWTO) said.
On the occasion of World Tourism Day , Google Arts & Culture has brought together a new collection to help anyone choose their perfect virtual travel with thousands of museums and cultural destinations to explore.
“With the help of our partner CyArk, we’ve launched on Google Search 37 cultural heritage sites from across the world in Augmented Reality (AR). Hop from your couch and search on your mobile phone to bring the Moai statues of Ahu Ature Huki, Rapa Nui (Easter Island), the Brandenburg Gate in Germany, or the Maya pyramid of Chichén Itzá, Mexico right into your living room, “UNWTO said in a statement.
“There are plenty more sites to visit virtually: let Google Arts & Culture be your guide to discover some of the world’s most amazing destinations, from the Wonders of Mexico, the USA, France and many more to some amazing city breaks, action-packed adventures and paradise escapes.”
More than 10,000 destinations and 2,000 collections are ready to be explored on Google Arts & Culture at g.co/culturaltravel.
Tourism Acceleration program in Sub-Saharan Africa
Similarly, UNWTO and Google have partnered for an online Acceleration Program for UNWTO member states’ tourism ministers, top travel associations and tourism boards to further develop innovation and digital transformation skills.
Both the organizations hosted first UNWTO & Google Tourism Acceleration Program focused on insights from South Africa, Kenya and Nigeria this week.
Tourism represents 9 per cent of global trade for Africa and 1 in 10 jobs directly and indirectly. The sector drives inclusive growth, as women make 54 per cent of the workforce.
Africa is home to 30 per cent of the world’s population, adding every year hundreds of millions of new online users.
“Google is a highly trusted partner in Africa to find relevant and reliable information, and Search is one of the places they go when researching and booking travel.”
“We’re here to help the tourism sector rise up from this unprecedented crisis and emerge stronger. Our travel data insights and tools can help tourism authorities identify and understand the barriers and drivers to visit travel destinations for better tourism planning.” said Doron Avni, Google’s Director of Government Affairs and Public Policy for Emerging Market.
Sept. 27 , 2020
Image : UNWTO
