• WWF responds to ambitious APP plan

    May 1, 2014

    Jakarta, Indonesia – WWF cautiously welcomes the restoration and conservation initiative announced  by the Sinar Mas Group’s Asia Pulp & Paper (APP).

    By declaring its intention to restore and support conservation of one million hectares of natural forest and other ecosystems in Sumatra and Kalimantan, APP has substantially strengthened the Forest Conservation Policy it announced in February 2013.

    The initiative will require collaboration with other land managers, communities, government agencies and NGOs in the landscapes listed by APP in its announcement. Much analysis, innovation and consultation with many parties will be required to translate APP’s promise into effective restoration and conservation measures.

    WWF will continue discussions with APP and other stakeholders to offer input on potential implementation approaches, priorities and development of a time-bound action plan for achieving real conservation impacts.

    “WWF and other NGOs have identified the lack of attention to APP’s deforestation legacy as a major shortcoming in the original Forest Conservation Policy,” said Rod Taylor, Director of WWF’s Global Forest Programme.

    APP’s new conservation and restoration commitment represents an area roughly equivalent to the total area of pulp plantations APP currently manages. Sumatra NGO coalition Eyes on the Forest, of which WWF-Indonesia is a member, estimates that APP and its wood suppliers have cleared more than two million hectares of tropical forest since beginning operations 30 years ago.

    “Abandoning deforestation after the damage is done cannot be all that it takes to be considered a responsible player.” said Aditya Bayunanda Forest Commodities Market Transformation Program Leader of WWF-Indonesia.

    “APP’s commitment to undertake conservation and restoration at landscape scale is encouraging, though decisions on how this is done will need to involve local authorities, communities and other stakeholders”

    “We also strongly believe that areas counting towards the one million hectare target should be additional to those that pulp concession holders are legally obliged to protect under Indonesian regulations”.

    APP recently agreed to an independent evaluation by Rainforest Alliance of its performance against its Forest Conservation Policy, as requested by WWF and other NGOs to provide a credible tool for buyers to assess whether the company has turned over a new leaf.

    Bayunanda said: “WWF continues to advise businesses to ensure that APP is implementing the full suite of its commitments before making buying decisions.”.

    “APP’s new restoration and conservation commitments will need to be firmed up through stakeholder input on implementation and clearly defined indicators of success.”

    April 2014

    • Connecting you with the world of travel and tourism

      Theme Park Expo Vietnam 2025

      Asia Pool & Spa Expo , May 10 – 12, 2025 , Guangzhou , China

      KAZAKHSTAN International Exhibition “Tourism & Travel” Almaty, Kazakhstan

      CHINA- Beyond your imagination

      Gulf Cooperation Council Tourism 

      Dubai – As tourism destinations in the Gulf Cooperation Council (GCC) continue to grow, involving local communities in destination development has become increasingly vital for long-term success.

      Abu Dhabi’s Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia’s Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

      At Arabian Travel Market (ATM) 2025, industry leaders emphasised that sustainable revitalisation of destinations must align tourism investments with community partnerships, cultural authenticity, and immersive guest experiences to provide lasting value for both residents and visitors.

      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

      Arabian Travel Market 2025, held under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”,  featured more than 200 speakers across three content stages and welcomes over 55,000 travel professionals from 166 countries.

      Messe Berlin India launched 

      to drive growth of ITB India 

      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)

      Best Tourism Villages 2024

      ” Nihao ! China ” Silk Road Tourism