Global Hotel Alliance reveals travel trends for 2023
Travel Biz News —
UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotels brands, has identified five clear global travel trends for 2023.
A recent survey of its GHA DISCOVERY loyalty programme members revealed travel sentiment for the year ahead is extremely positive, with most respondents being comfortable with the thought of travelling internationally. Members are more likely to travel for leisure than business next year, with some planning up to six getaways.
Japan has emerged as the preferred country to visit in 2023, named on top of all leisure travel hotspots, although the majority of members plan to travel mostly within their own regions.
The US, Oceania, and Thailand round out the other top destinations.
The chance to ‘see and experience new things’ is the main travel motivation as well as the chance to spend time with family and friends, while cities are the most desirable holiday hotspots for 2023, followed by beach destinations.
Location, price and loyalty programme are the top three factors influencing hotel and accommodation choices next year, while discounts and savings, as well as perks such as room upgrades, all of which are core benefits of the GHA DISCOVERY programme, are crucial to enriching their hotel experience, according to a release issued by Global Hotel Alliance.
The GHA survey, launched to understand the 2023 travel plans of GHA DISCOVERY members, was conducted in October and November 2022.
Global Hotel Alliance (GHA) represents a collection of 40 brands with more than 800 hotels in 100 countries serving 22 million members.
Launched in 2010, GHA DISCOVERY is the world’s largest loyalty programme for independent hotel brands, featuring more than 800 hotels, resorts, and palaces across 40 brands.
Photo : Luxurious palace and hotels in Dubai ( GHA Discovery )
13 December 2022
