• ITB Berlin : Azerbaijan co-hosts the tourism industry’s leading think tank

    Berlin: Azerbaijan will be featuring prominently at the ITB Berlin. As the Convention & Culture Partner of ITB Berlin 2013 the country situated on the Caspian Sea will be showcasing its diversity at the show. As part of the ITB Berlin Convention a discussion round featuring leading panel guests will be talking about Azerbaijan’s rich cultural treasures and the country’s prospects for tourism.

    “Azerbaijan is a tourism destination with a diversity and attractivity that is unknown to most people“, says Dr. Martin Buck, Vice President of the Competence Center Travel & Logistics of Messe Berlin. “so we are all the more pleased that as the Convention & Culture Partner of ITB Berlin this country is featuring so prominently at the show.“

    At the ITB Berlin Convention, the travel industry’s leading think tank, Azerbaijan will be co-hosting the event. On 6 March 2013  in the London Room in Hall 7.1b, Azerbaijan’s Minister of Culture and Tourism, the Hon. Abulfas Garayev, will be holding the opening address and talking about the many positive aspects of his country.

    At the ITB Destination Day, the members of the panel discussion at the Azerbaijan Partner Forum will be talking about the country’s diversity, its cultural heritage and the prospects for tourism. Among those taking part are the Minister of Culture and Tourism, Anja Habersetzer, Area Manager for Azerbaijan, Studiosus, and Gila Altmann, former Parliamentary Under-Secretary of the Federal Republic of Germany and government advisor to Azerbaijan. Celebrity guests will include ex-Germany manager Berti Vogts, who currently manages the national football team of Azerbaijan. – ITB

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      Gulf Cooperation Council Tourism 

      Dubai – As tourism destinations in the Gulf Cooperation Council (GCC) continue to grow, involving local communities in destination development has become increasingly vital for long-term success.

      Abu Dhabi’s Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia’s Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

      At Arabian Travel Market (ATM) 2025, industry leaders emphasised that sustainable revitalisation of destinations must align tourism investments with community partnerships, cultural authenticity, and immersive guest experiences to provide lasting value for both residents and visitors.

      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

      Arabian Travel Market 2025, held under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”,  featured more than 200 speakers across three content stages and welcomes over 55,000 travel professionals from 166 countries.

      Messe Berlin India launched 

      to drive growth of ITB India 

      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
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