• New Adventure Tourism Report reveals $263B Market

    August 26, 2013
    New Adventure Tourism Report reveals $263B Market

    Seattle – Growth in the adventure travel market has accelerated at a 65 percent yearly rate since 2009 according to the newly released Adventure Tourism Market Study – a consumer report by The George Washington University (GW) conducted in partnership with the Adventure Travel Trade Association (ATTA, www.adventuretravel.biz).

    The 2013 Adventure Tourism Market Study uses the same methodology and approach as the 2010 study allowing for direct comparison between the studies and growth trend analysis. It included three key outbound regions: Europe, North America and South America. These regions account for nearly 70 percent of overall international departures, according to the United Nations World Tourism Organization (UNWTO).

    The study estimates the value of the global outbound adventure travel sector to be US$263 billion, excluding airfare, up from US$89 billion first reported in the benchmark consumer study. When this US$263 billion is combined with the estimated $82 billion spent for related gear, apparel and accessories, adventure travelers spent more than $345 billion in 2012 for travel related to adventure.

    “Adventure tourism’s steep climb is attributed to growth in the global tourism industry, a significant increase in the percentage of adventure travelers, and an increase in the average amount spent per adventure travel trip,” said ATTA President Mr. Shannon Stowell. “This comes as positive news, of course, and reinforces the ATTA community’s rising commitment to safety, education, training and development of innovative and culturally and environmentally sound travel options. As we watch adventure travel tourism grow it is imperative that we continue to provide travelers with transformative experiences, all while helping to protect and respect the very people and places visited.”

    The GW/ATTA’s market value results reflect the growth in the international tourism market which reached an all-time record of more than one billion international tourism arrivals in 2012, as reported by the UNWTO. As UNWTO Secretary-General Taleb Rifai said at the 2012 Adventure Travel World Summit, “Adventure tourism is what tourism should be today and definitely what tourism will be tomorrow.” Also viewed as a key contributor to this significant growth pattern is the increase in the percentage of European and South American travelers classified as adventure travelers, an increase in the average spending by adventure travelers globally ($593 per trip in 2009 to $947 in 2012), recovery from the global financial crisis, and the emergence of new source markets.

    The ATTA defines a trip as “adventure travel” if it involves two of the following three elements, with the core of an adventure trip involving all three:
    connection with nature interaction with culture a physical activity

    In the 2013 Market Study respondents were asked specifically if they had participated in an adventure activity on their last trip. Example activities included soft adventure options such as hiking, kayaking, rafting, snorkeling, volunteer tourism and archaeological expeditions and hard adventure options such as caving, climbing, heli-skiing, kite surfing, trekking and paragliding.- adventuretravelnews.com

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      India resumes tourist visa for

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      India announced  that it will open tourist visa applications to Chinese citizens from July 24, 2025. It was the first time in five years since the South Asian country suspended Chinese citizens’ tourist visa applications in February 2020.

      The Embassy of India in China announced via its Sina Weibo account  that, starting from July 24, 2025, Chinese citizens can apply for a tourist visa to visit India after completing an online application, scheduling an appointment, and personally submitting their passport and other required documents to three Indian visa application centers in Beijing, Shanghai, and Guangzhou in South China’s Guangdong Province.

      Responding to the related inquiry, Chinese Foreign Ministry spokesperson Guo Jiakun said  that “we take note of this positive move. Easing cross-border travel is widely beneficial. China will maintain communication and consultation with India to further facilitate travel between the two countries.”

      Chinese experts said the latest move taken by the India marks a phased milestone in the easing of relations between the two countries, and creates favorable conditions for further strengthening bilateral people-to-people exchanges.

      On February 2, 2020, India temporarily suspended its e-visa facility for Chinese travelers and foreigners residing in China amid coronavirus outbreak. – Global Times

      Trump to pause anti-immigrant

      raids in hotels , restaurants

      US President Donald Trump has decided to temporarily suspend raids on farms, hotels and restaurants, according a media report.

      The US government has ordered immigration officials to pause raids and arrests on farms, hotels and restaurants, according to a report by the New York Times.

      Immigration and Customs Enforcement (ICE) were sent a directive asking that they refrain from heading to such establishments, which also include meatpacking plants and aquaculture.

      Department of Homeland Security spokesperson Tricia McLaughlin confirmed the report, saying in a statement that “we will follow the president’s direction and continue to get the worst of the worst criminal illegal aliens off America’s streets.”

      The pause in the raids potentially reflects the government’s concerns about the negative impact these operations are having on vital economic sectors, as well as electoral support. The agricultural industry, particularly in states like California, relies almost exclusively on immigrant labour for its day-to-day operations.

      The recent protests in Los Angeles, which were triggered by large-scale immigration raids in local communities, have increased pressure on the government. This situation poses a dilemma for the president, who is seeking to maintain the support of key constituencies ahead of the upcoming congressional and midterm elections in 2026.

      Since returning to the White House in January, Trump has implemented an unprecedentedly heavy-handed immigration policy. His cabinet officials recently held meetings with ICE leadership, setting a minimum quota of 3,000 arrests per day, a mandate that has resulted in intensified immigration raids nationwide.

      The temporary suspension of the agriculture and hospitality raids likely does not represent a fundamental change in Trump’s immigration policy, which remains aggressive in rhetoric.

      Secretary of Homeland Security Kristi Noem pledhed that federal authorities are “not going away”, and that people who are in the country illegally, as well as violent protesters, will “face consequences”.

      The administration has relied heavily on a crime-focused message, which places significant emphasis on apprehending individuals illegally in the country who are also violent criminals.

      That message has been undercut, however, by statistics revealed this week which show the number of people arrested for immigration violations that have never faced other criminal charges or convictions has shot up from 860 in January this year to 7,800 this month.

      The number of individuals arrested with criminal charges and convictions also went up, but at a significantly lower rate of 91%. – Euronews , June 14, 2025

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      Abu Dhabi’s Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia’s Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

      At Arabian Travel Market (ATM) 2025, industry leaders emphasised that sustainable revitalisation of destinations must align tourism investments with community partnerships, cultural authenticity, and immersive guest experiences to provide lasting value for both residents and visitors.

      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

      Arabian Travel Market 2025, held under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”,  featured more than 200 speakers across three content stages and welcomes over 55,000 travel professionals from 166 countries.

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      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)