Australia visitor spend exceeds $30 billion
Sydney : More visitors enjoyed Australia in the 12 months ending June 2014, staying longer and spending more, according to results from the latest International Visitor Survey (IVS).
The total international arrivals were up by 8% to 6.1 million; with trip spend over the 12 months exceeding $30 billion for the first time ever.
The increased trend was largely driven by the leisure segment, which generated 11% growth in visitors and 13% growth in spend to reach $17 billion.
The Chinese market continued its solid performance; with spend increasing by 16% for the period to reach $5.3 billion.
Strong visitor spend results seen elsewhere in SE Asia included Singapore, Malaysia and Indonesia, while overall visitors from Asia generated 47% of total visitor spend value for the period.
Traditional western markets remained positive with growth in UK visitor spend up 13%, the US increased by 7%, Germany up 11% and France grew by 10%.
Tourism Australia managing director, John O’Sullivan, said the latest International Visitor Survey (IVS) results showed strong growth from both emerging eastern and traditional western markets.
“These are very solid numbers, with international arrivals, visitor nights and spending all up,” O’Sullivan added.
In regards to the UK market, O’Sullivan commented that some fortuitous marketing opportunities, such as the high profile visit by the Duke and Duchess of Cambridge and Prince George, aided in the region performing better than in previous years.
The launch of the Restaurant Australia campaign taking place in the UK, Singapore and Korea later this month will further target international travellers. Source : Travelweekly.com.au
Sept. 4, 2014
