• 330 million tourists visit world´s key religious sites every year

    September 17, 2014

    Madrid : In light of the growing importance of pilgrimages and spiritual routes to tourism development around the world, UNWTO, the Ministry of Industry, Energy and Tourism of Spain and the Regional Government of Galicia are organizing the First International Congress on Tourism and Pilgrimages.

    With this backdrop, the First International Congress on Tourism and Pilgrimages to take place in Santiago de Compostela, Spain, on 17-20 September 2014, aims to highlight the positive contributions of pilgrimages and spiritual routes to sustainable and responsible tourism, as well as the contribution of tourism to cultural understanding and the preservation of natural and cultural heritage related to ancient trails and sacred places.

    “With their unique historical, cultural and natural features, pilgrimages represent vital opportunities to further strengthen tourism’s ability to foster intercultural dialogue and contribute to the protection of religious and spiritual sites,” said UNWTO Secretary-General, Taleb Rifai.

    The Secretary of State for Tourism of Spain, Isabel Borrego, recalled that “the city of Santiago de Compostela is a reference for religious tourism in Spain. To visit its historic centre, a UNESCO Heritage Site, and walk the Santiago path are unique experiences. Spain has much to offer in terms of religious tourism”: Santiago, intense pilgrimages and religious celebrations, important monasteries and cathedrals and many religious festivities of great interest.”

    According to UNWTO estimates, 300 to 330 million tourists visit the world´s key religious sites every year, making spiritual tourism a significant part of both domestic and international tourism.

    Bringing together experts from a diverse range of countries including Argentina, Australia, India, Indonesia, Ethiopia, Guatemala, Japan, Kazakhstan, Mexico, Paraguay, The Republic of Korea, Spain and Thailand, among others, the Congress will address issues such as the role of pilgrimages as drivers of local development, identify the motivational factors behind the demand for spiritual tourism, and analyze strategies in developing and marketing sustainable pilgrimage tourism products.- UNWTO

    Sept.17, 2014

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      Abu Dhabi’s Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia’s Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

      At Arabian Travel Market (ATM) 2025, industry leaders emphasised that sustainable revitalisation of destinations must align tourism investments with community partnerships, cultural authenticity, and immersive guest experiences to provide lasting value for both residents and visitors.

      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

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      Messe Berlin India launched 

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      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

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