• TravelBizNews > News > Travel Conference /Marts / MICE News > PATA AT&RTCM 2016 in Thailand’s northernmost province of Chiang Rai

    PATA AT&RTCM 2016 in Thailand’s northernmost province of Chiang Rai

    February 19, 2016
    Travel Conference /Marts / MICE News
    PATA AT&RTCM 2016 in Thailand’s northernmost province of Chiang Rai

    Chiang Rai ( PATA ) -The PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 (AT&RTCM 2016) kicked off  in Thailand’s northernmost province of Chiang Rai, welcoming more than 200 top travel executives who promote adventure and sustainable travel options in destinations across the globe.

    The event is being held at the Dusit Island Resort Chiang Rai, from 17-19 February, under the theme ‘Creating Experiences, Sharing Opportunities’.

    The event’s supporter, the Tourism Authority of Thailand (TAT) has chosen Chiang Rai as the host venue to illustrate Thailand’s long-term commitment to promote the “balanced philosophy” of tourism, which ensures that economic benefits of tourism go hand-in-hand with environmental and cultural preservation. The former capital of the great Lanna Kingdom, Chiang Rai is a fascinating province filled with cultural and natural wonders, and is also a centre for community development projects helping rural villagers develop their attractions without adversely affecting their natural and cultural assets.

    TAT Governor Yuthasak Supasorn hoped that the event will help reiterate Thailand’s ongoing commitment to promote adventure and community-based tourism towards sustainable tourism development and discuss new opportunities for promoting environmental protection and social sustainability within the industry.

    Mr. Mario Hardy, PATA CEO added, “ This event has enjoyed outstanding success in recent years in countries such as Nepal and Bhutan and now we are delighted to have the opportunity to focus upon the many opportunities for adventure travel and responsible tourism in Thailand.”

    Topics featured on the conference programme included:‘ Sharing Opportunities: Building Back Better after a Disaster’;  ‘Creating Experiences that Challenge, Delight and Inspire’; ‘Best Practices in Responsible Tourism from the ASEAN Region’; The Inbound Marketing Playbook; ‘The New Adventure Market: Understanding the Indian and Chinese Adventure Traveller’, and ‘Crossroads: Adventure and Responsible Travel off the Beaten Path’.

    Meanwhile, the one-day travel mart on 19 February is the centre stage for sellers and buyers involved in the world of adventure travel and responsible tourism to conduct business. Source- PATA

    Feb. 18, 2016

     

    Other News

    • Connecting you with the world of travel and tourism

      Theme Park Expo Vietnam 2025

      Asia Pool & Spa Expo , May 10 – 12, 2025 , Guangzhou , China

      KAZAKHSTAN International Exhibition “Tourism & Travel” Almaty, Kazakhstan

      CHINA- Beyond your imagination

      Gulf Cooperation Council Tourism 

      Dubai – As tourism destinations in the Gulf Cooperation Council (GCC) continue to grow, involving local communities in destination development has become increasingly vital for long-term success.

      Abu Dhabi’s Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia’s Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

      At Arabian Travel Market (ATM) 2025, industry leaders emphasised that sustainable revitalisation of destinations must align tourism investments with community partnerships, cultural authenticity, and immersive guest experiences to provide lasting value for both residents and visitors.

      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

      Arabian Travel Market 2025, held under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”,  featured more than 200 speakers across three content stages and welcomes over 55,000 travel professionals from 166 countries.

      Messe Berlin India launched 

      to drive growth of ITB India 

      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)

      Best Tourism Villages 2024

      ” Nihao ! China ” Silk Road Tourism