More than 700 exhibiting companies from 80 countries participated at ITB China 2018
TravelBizNews Desk —
Berlin/Shanghai: The Second ITB China concluded here committing on more tourism cooperation between the participating countries.
In its second year, the success of ITB China 2018 reflected in the heavy demand for floor space and a significant increase of visitors.
“With its 700 exhibiting companies from 80 countries as well as 15,000 attendees participating and China becoming the driving force for the growth of the global travel industry, ITB China is establishing itself as the must attend event for anyone looking to establish a strong presence here. The performance is a strong base which promises even more growth next year”, said Dr. Christian Göke, CEO Messe Berlin.
The organizers extended the hosted buyer program this year. In all, there were around 800 buyers at the event, which is an increase of more than 30 percent in the number of buyers at this year’s show compared to 2017.
Diversity was very high again with Chinese buyers coming from over 300 different companies throughout China representing the full range of China’s largest industry players, according to a statement issued by Messe Berlin.
About 73 per cent of the Chinese Leisure, MICE and Corporate buyers came from mainland China (outside Shanghai), 24 per cent from Shanghai province and the remaining 3 percent from Hong Kong, Macau and Taiwan.
The third ITB China 2019 will be held on May 15-17 next year at Shanghai World Expo Exhibition and Convention Centre.
May 2018
Image : Lion dancers at ITB China 2018 / Messe Berlin
