• Italian Expo Group launches key words for 2020 tourism industry

    Italian Expo Group launches key words for 2020 tourism industry

    TravelBizNews —

    The three international expos – TTG Travel Experience, SIA Hospitality Design and SUN Beach & Outdoor Style will be held simultaneously in October this year launching new tourism products.

    The three leading expos dedicated to the tourism chain respectively focused on – vacations, the hospitality sector and that of outdoors and beaches – organized by Italian Exhibition Group will be held on 9 -11 October 2019 at Rimini Expo Centre.

    Active food and wine tourism, the quality of life, the search for beauty and creativity: the combination of ingredients on which tourists increasingly base their choice of vacation will be at the centre of the 2019 expo showcase.

    The tourist flow scene confirms positive signs from Italy in the first eleven months of 2018, with 208.5 million nights’ stay by foreign tourists in accommodation facilities, Italy is in second place in Europe, ahead of France (134.7 nights) and behind Spain (287.8 million).

    In this context, the three expos, with an unequalled offer for the expo sector, will respond precisely to the tourist trade’s requirements according to the organizers.

    The 56th edition of TTG, is a national and international reference point for the Italian offer for tourists and Italian tourism abroad. The most important B2B tourist expo and the one most attended by tourism professionals will host 130 destinations, in a layout divided into three areas – The World, Global Village and Italy – conceived to highlight all the latest in vacation products.

    TTG Travel Experience 2019, with two special projects, will intercept the trends that increasingly influence tourists’ choice of destination: the interest in wine and food and that for active vacations.

    A total of 223 million euros were spent in 2017 by foreign visitors to Italy on food and wine, 70 per cent more than spending in 2013.

    SIA Hospitality Design, at its 68th edition, boosts its format linked with design and Italian-made products, addressing three issues that are particularly topical for the hospitality sector: Design (design for hospitality will not only be the first focus of SIA, but also the leitmotif of the entire expo); Water: (bathrooms, wellness and swimming pools, as well as services, technology, products, cosmetics and wellness treatment); Taste (the most important food service moments for accommodation facilities: breakfasts and aperitifs). 

    Similarly, Sun Beach &Outdoor Style, at its 37th edition, has focused on two macro sectors: the beach facility world and the campsite and village show world.

    April 15 , 2019

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      Messe Berlin India launched 

      to drive growth of ITB India 

      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

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