Hong Kong-Zhuhai-Macao Bridge attracts high quality visitors to Macao
TravelBizNews —
Hong Kong – Visitors arriving in Macao via the Hong Kong-Zhuhai-Macao Bridge (HZMB) spend over a third more than visitors arriving through sea ports, according to a CSG Report released recently.
The Hong Kong-Zhuhai-Macao Bridge (HZMB) is a 55-kilometre bridge-tunnel system which has brought Macao closer to Hong Kong than ever and enhanced connectivity in the Greater Bay Area.
The mega-bridge, which has been opened since October 2018, is the world’s longest sea crossing.
The bridge, according to a recent study by CSG Research, attracts high-spending visitors to Macao. On average these visitors spend 32 per cent more in comparison with visitors arriving through sea ports. Shopping is the highest spend sector followed by entertainment.
The study also found that 78 per cent of visitors who travelled via the bridge expressed their intention to visit Macao more frequently while 32 per cent would like to revisit Macao.
According to the data from Statistics and Census Services, Macao SAR (DSEC), the total number of people who entered the HZMB daily stands at 15,836, bringing the total number of visitors to 1.46 million in the first quarter. Those high-spending visitors who travel to Macao via the HZMB could potentially generate MOP 16.4 million in additional revenue.
According to Derek Yu, Research Director of CSG, visitors have a higher intention to revisit Macao due to enhanced connectivity among cities in the Greater Bay Area.
“The bridge draws high-value visitors to Macao who are travelling in larger groups with more diversified profiles and different travel purposes.This is a significant opportunity for local tourism to tailor their marketing communication and strengthen their retail and entertainment offerings to these high-value visitors, ” he said.
The research study initiated by CSG aimed at studying Macao visitors’ travel behaviors and their views to eight integrated resorts in Macao, according to a release issued by Hong Kong based Media OutReach.
June 2019
Photo : hzmb.gov.hk
