• TAT launches “Beautiful Thailand” campaign

    December 8, 2011
    TAT launches “Beautiful Thailand” campaign

    THAILAND-The Tourism Authority of Thailand (TAT) has launched a new flood recovery campaign, called ‘Beautiful Thailand’, which focuses on restoring arrivals with the high season approaching.

    The “Beautiful Thailand” communications campaign involves engaging media from key markets worldwide so they can observe most of Thailand’s tourism attractions and infrastructure.
    Overseas offices are working directly with tour operators in their local markets to develop campaigns and promotions to restore confidence and support tourist arrivals. These initiatives include special promotions with airlines and tour operators, TV and movie production, and celebrity marketing.

    According to TAT Governor, Suraphon Svetasreni, the most effective strategy to restore tourist confidence and build lasting momentum for the Thai tourism sector is to focus on value-added services and warm Thai hospitality, not engage in price cutting.

    “The TAT is confident that from the year-end holiday period until March 2012, the second half of the high season, the tourism sector will have recovered. In the past, the Thai tourism sector has come back quickly when faced with similar situations. This clearly shows travellers’ preference for and loyalty to theThailand brand,” said Suraphon.
     
     Thailand’s embattled tourism industry is trying to win back tourists by casting its tried and tested lures: cheap airfares and hotel rooms.

    AirAsia has launched a deal called “Mai Ben Rai, Thailand,” running from now until December 11, for travel between December 5, 2011 and March 31, 2012.

    Domestic one-way flights start at 790 baht (not including tax). International flights are also on sale. For example, one-way flights from Bangkok to Hong Kong are 2,590 baht.

    Thai Airways, meanwhile, is trying to get locals back in the air. The national carrier is offering a “12 Days Special” that includes round-trip fares from Suvarnabhumi Airport to international destinations for travel from December 1, 2011 to March 31, 2012.

    Prices for round-trip travel from Bangkok to European cities start at 18,530 baht, while the Bangkok-Los Angeles route is on offer for 26,605 baht. As usual, taxes and surcharges are excluded. The sale ends December 9.

    Hotels are also offering special deals to counter Thailand’s travel slump. The Nation reported that the Thai Hotels Association (THA) is teaming up with the Tourism Authority of Thailand (TAT) to launch a “buy-one-get-one-free” scheme.

    More than100 hotels nationwide will take part in the promotion –- mostly three- and four-star properties. The deal begins December 15 and will be promoted through the TAT’s global offices.
    Occupancy levels in Bangkok’s hotels dropped 40 percent this month as international tourists are still worried about the floods, said the THA. Source: CNN/TAT

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      China extends visa-free

      policy to UK, Canada

      China has decided to extend its visa waiver policy to ordinary passport holders from Canada and the United Kingdom starting Tuesday, when the Chinese New Year begins, a Foreign Ministry spokesperson announced on , saying the move aims to further facilitate cross-border travel.

      According to the spokesperson, ordinary passport holders from the two countries can enter China without visa and stay for up to 30 days for business, tourism, family/friends visit, exchange and transit purposes.The policy will be effective until Dec 31.

      Air India Orders 30

      Boeing 737 MAX Jets

      Air India  has ordered 30 more fuel-efficient 737 MAX jets, expanding its Boeing order book to nearly 200 airplanes across the company’s single-aisle and widebody airplane families. Boeing and Air India  announced an order for 30 fuel-efficient 737 MAX jets at the annual Wings Airshow in Hyderabad.

      The airline finalized an incremental purchase of 20 737-8 jets this month and an order for 10 737-10 airplanes was previously unidentified on Boeing’s Orders & Deliveries website. Both purchases exercised existing options as Air India expands its route network to meet rising travel demand.

      Air India will operate the new 737-8s, leveraging their dispatch reliability, fuel efficiency and range flexibility on high-frequency, domestic and short-haul regional routes. The airline also plans to deploy the larger 737-10 to maintain operational commonality and carry more passengers at the lowest cost per seat among single-aisle aircraft.

      As Air India expands its fleet and network, Boeing’s Commercial Market Outlook forecasts the Indian and South Asian region will need nearly 3,300 new airplanes over the next two decades with 90% of those single-aisle jets like the 737 MAX. ( February 2 , 2026 )

      WTTC chooses  Madrid

      for new Global Office

      London, UK: The World Travel & Tourism Council (WTTC) announced that its Operating Committee has unanimously approved Madrid in Spain as the location for the organisation’s new Global Office.

      Five destinations expressed interest in hosting the Global Office – Dubai (UAE), France, Italy, Spain and Switzerland – with the evaluation criteria based on six areas: office rental and operating costs; the tax, incentives and competitive environment; fast-track visas and work permit frameworks in the destination; government support; cost of living to attract and retain talent; and proximity to international organisations.

      The decision to choose Madrid was endorsed by all 17 members of WTTC’s Operating Committee, following a comprehensive assessment of WTTC’s long-term strategic and operational needs. Members agreed that Madrid offered the most attractive option due to the city’s competitiveness, a more favourable tax environment, government support, easier visa processing for employees and overall lower operating costs. Challenges linked to Brexit, such as constraints on talent mobility, made the UK less attractive as WTTC wishes to further build its leadership position and become even more agile in the sector.

      Madrid was also selected for its strong international connectivity via Madrid-Barajas Airport, competitive business environment, incentives from government, synergies with international organisations in the sector such as UN Tourism and alignment with WTTC’s global mission. The new office will form a central part of WTTC’s worldwide network, supporting its highly-respected advocacy, research and member engagement activities across the globe.

      Bangkok named Asia’s best

      holiday destination for 2025

      Bangkok has been ranked as the best city to visit in Asia for 2025 by Smart Travel Asia, a leading digital travel magazine, based on the opinions of hundreds of thousands of travellers and readers worldwide.

      The city received the highest votes in the “Best Holiday Destination in Asia” category, retaining its top position for the second consecutive year.

      Smart Travel Asia highlighted Bangkok’s strengths as its 24-hour vibrancy and diverse experiences, including food, culture, shopping, and the friendliness of its people, describing it as a “city full of energy and colour, day and night.”

      The city’s dominance stems from several compelling factors. Bangkok has emerged as a paradise for food enthusiasts, offering everything from legendary street food stalls to Michelin-starred restaurants and panoramic 360-degree rooftop bars. Its cultural and heritage sites, including the iconic Wat Phra Kaew, Wat Arun, and Wat Pho temples, remain major attractions to international tourists.

      Additionally, from luxury malls in the city centre to the Chatuchak weekend market, Bangkok caters to every type of shopper. Affordability and friendliness also play a key role, as Bangkok remains an accessible living cost destination where welcoming smiles continue to charm travellers.

      In the Smart Travel Asia 2025 rankings, Bali (Indonesia) and Tokyo (Japan) shared second place behind Bangkok, while Seoul (the Republic of Korea) and Luang Prabang (Laos) tied for fourth. Thailand further strengthened its tourism appeal with Chiang Mai placing third and Phuket sharing fifth place with Hong Kong (China).

      Having the three cities, Bangkok, Chiang Mai, and Phuket, in the top 10 highlights the diversity and appeal of Thailand’s tourism offerings for travellers worldwide. — VNA/VNS ( Oct.12, 2025)

      Gulf Cooperation Council Tourism 

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      Abu Dhabi’s Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia’s Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

      At Arabian Travel Market (ATM) 2025, industry leaders emphasised that sustainable revitalisation of destinations must align tourism investments with community partnerships, cultural authenticity, and immersive guest experiences to provide lasting value for both residents and visitors.

      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

      Arabian Travel Market 2025, held under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”,  featured more than 200 speakers across three content stages and welcomes over 55,000 travel professionals from 166 countries.

      Messe Berlin India launched 

      to drive growth of ITB India 

      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)