• UNWTO Secretary-General on 75 years of UN

    November 2, 2020

    The United Nations, of which UNWTO is proud to be a part, was established to promote peace among nations and allow us to work together to build a better future for all.75 years on, this mission is more relevant than ever.

    The ideals that lie at the heart of the United Nations system: solidarity, cooperation and the drive for equality are the same ideals needed to ensure our recovery from the devastating effects of the COVID-19 pandemic.

    This is true for every part of our societies, not least for tourism. Around the world, many millions of people are eagerly waiting for tourism to restart. For many, their livelihoods depend on it.

    For this reason, UNWTO has pledged to not stand still. Even where others urge caution, we have a responsibility to move forwards – and to bring the rest of the sector, as well as political leaders, with us.

    The sixth meeting of our Global Tourism Crisis Committee emphasized just how determined every part of global tourism is to get moving again. Once again, through the Committee we succeeded in bringing together a wide range of voices, reflecting the diversity of tourism itself. These included both political and business leaders – those in a position to transform ideas into action.

    Only together are we stronger. We will draw on both the power of the private sector and the determination of governments to introduce a new set of Common Safety Protocols for tourism.

    These will provide a clear and harmonized set of safety and hygiene protocols, vital if we are to raise confidence in international travel.

    At the same time, we realize that people don’t just want to feel safe when they travel. They also want to be reassured that they will be supported in times of uncertainty.

    For this reason, UNWTO will also establish an International Code for the Protection of Tourists, and we are working to ensure all our Member States, not just those in the EU zone, are included in plans to for the safe relaunch of free movement of people across Europe.

    All of our actions are guided by clear, objective analysis of this rapidly-evolving situation.

    Just as misinformation about the health risks of COVID-19 puts lives at risk, so too does misinformation about the safety of international travel place livelihoods in jeopardy.

    From the very start of this crisis, UNWTO has been the trusted, verified source of information for every part of our sector, as well as for governments and international organizations. Our data and insights have guided tourism’s response and now inform its recovery.

    As the UN celebrates 75 years of cooperation and progress, we stand behind the “Verified” campaign, launched by Secretary-General António Guterres to prevent the spread of false information while at the same time respecting freedom of opinion.

    International travel can return safely – we have seen this first-hand through the return of in-person events. And we are working closely with airlines, airports and tourism accommodation providers to make clear that tourism is proactively leading the way in adapting to our new reality.

    The benefits of restarting tourism will be felt far beyond our sector. It will help kickstart the recovery of our economies and societies.

    And it will help us begin the next 75 years of the United Nations’ mission to bring peace and prosperity for all, with the determination to leave nobody behind.

    UNWTO Secretary-General

    Zurab Pololikashvili

    October 23 , 2077

    • Connecting you with the world of travel and tourism

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      Five destinations expressed interest in hosting the Global Office – Dubai (UAE), France, Italy, Spain and Switzerland – with the evaluation criteria based on six areas: office rental and operating costs; the tax, incentives and competitive environment; fast-track visas and work permit frameworks in the destination; government support; cost of living to attract and retain talent; and proximity to international organisations.

      The decision to choose Madrid was endorsed by all 17 members of WTTC’s Operating Committee, following a comprehensive assessment of WTTC’s long-term strategic and operational needs. Members agreed that Madrid offered the most attractive option due to the city’s competitiveness, a more favourable tax environment, government support, easier visa processing for employees and overall lower operating costs. Challenges linked to Brexit, such as constraints on talent mobility, made the UK less attractive as WTTC wishes to further build its leadership position and become even more agile in the sector.

      Madrid was also selected for its strong international connectivity via Madrid-Barajas Airport, competitive business environment, incentives from government, synergies with international organisations in the sector such as UN Tourism and alignment with WTTC’s global mission. The new office will form a central part of WTTC’s worldwide network, supporting its highly-respected advocacy, research and member engagement activities across the globe.

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      The city received the highest votes in the “Best Holiday Destination in Asia” category, retaining its top position for the second consecutive year.

      Smart Travel Asia highlighted Bangkok’s strengths as its 24-hour vibrancy and diverse experiences, including food, culture, shopping, and the friendliness of its people, describing it as a “city full of energy and colour, day and night.”

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      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

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      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)

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