• World Skyscraper Day : 10 most Instagrammed skyscrapers in the world

    World Skyscraper Day : 10 most Instagrammed skyscrapers in the world

    Travel Biz News —

    Musement, the activity booking platform in destinations around the world, has compiled a ranking of the world’s most Instagrammed skyscrapers to commemorate World Skyscraper Day on September 3 this year.

    “When the first skyscrapers were built in Chicago and New York in the 19th century, no one could imagine how this new trend would end up transforming the urban skyline of cities across the globe. In fact, the success of skyscrapers is such that many of them have become must-see attractions, especially if they have incredible viewpoints at the top,” Musement said in a release issued to mark World Skyscraper Day .

    To carry out the study the 100 tallest skyscrapers in the world have been taken into consideration, and the number of Instagram mentions of the two most popular hashtags of each building has been analyzed. The result is a list of 10 architectural icons that will delight lovers of these lofty giants.

    1. Burj Khalifa (Dubai), more than 6,300,000 mentions. With more than 6 million mentions on Instagram, the Burj Khalifa leads the ranking. In addition, thanks to its 2,717ft height, it still holds the record for the tallest building in the world. After learning about its construction from a multimedia presentation, visitors can zip up in high-speed elevators to At the Top, located on floors 124 and 125, or to At the Top Sky, on the 148th floor, to marvel at unparalleled views of the desert and the Persian Gulf 1,821ft above sea level. To end in style, visitors can enjoy a tea or a cocktail in The Lounge, located on floors 152, 153 and 154.

    2. Empire State Building (New York), more than 4,200,000 mentions. This symbol of the Big Apple was the first building to have more than 100 floors in the United States. In addition, it was also the tallest skyscraper in the world between 1931 and 1972. Built in a record time of 410 days, the Empire State Building attracts more than 4 million visitors each year. It’s now open 365 days a year, and the 360-degree views of the city from the observatories on the 86th and 102nd floor are a pleasure for tourists and locals, both day and night.

    3. Taipei 101 (Taiwan), more than 816,000 mentions. In the capital of Taiwan you’ll find this tower that resembles a bamboo stem, a symbol of strength in Eastern culture. This innovative building has the world’s largest wind damper and anti-earthquake system consisting of a 728 short ton steel ball. In addition to its elegant design and cutting-edge technology, Taipei 101 is famous for its indoor and outdoor observation decks located on the 88th, 89th and 91st floors. For those who want to make their experience even more memorable, the skyscraper has a Taiwanese cuisine restaurant on the 86th floor, the perfect place to admire sweeping views in a glamorous atmosphere.

    4. One World Trade Center (New York), more than 797,000 mentions. One World Trade Center is the tallest building in the Western Hemisphere. It’s part of the World Trade Center, the new complex built after the tragic attacks of September 11. Its height of 1,776ft (547m) is a nod to the year the United States Declaration of Independence was signed. Visitors can ride the Skypod elevators to the observation deck between floors 100 and 102 in just 47 seconds. Once there, in addition to enjoying the views, the interactive exhibitions allow you to delve both into the history of the building and the city itself.

    5. Willis Tower (Chicago), more than 561,000 mentions. Located in the heart of Chicago, after its completion in 1973, the Willis Tower held the title of tallest building in the world for 25 years. Its enormous success on social media is due in large part to its Skydeck, the observation deck on the 103rd floor, which attracts more than 1.7 million visitors a year. And as if this weren’t impressive enough, in 2009 The Ledge was unveiled. This glass balcony offers a unique perspective of the Windy City at more than 1,300ft high. On a clear day it’s possible to see up to four different states: Michigan, Indiana, Illinois and Wisconsin.

    6. Petronas Towers (Kuala Lumpur), more than 221,000 mentions. The famous twin towers are one of the most recognizable symbols of Kuala Lumpur. Designed by the architect César Pelli, they combine traditional Islamic art motifs with innovative technology. Both towers stand 1,483ft high and are connected by the 192ft long Skybridge. The jewel in the crown is, without a doubt, the viewpoint on the 86th floor. Here you can admire the urban landscape of the city from around 1,213ft high, as well as learn about the history of the towers through exhibits and digital displays.

    7. Lotte World Tower (Seoul), more than 110,000 mentions. The capital of South Korea is home to this skyscraper that has LEED gold certification for being one of the most environmentally sustainable buildings. Its modern aesthetic is inspired by Korean porcelain and calligraphy. Inside it houses residences, offices, a seven-star hotel and an aquarium, among many other facilities. One of the most popular attractions of the Lotte World Tower is the Seoul Sky, which at more than 1,500ft is the highest glass-floored observation deck in the world (so far).

    8. Shanghai Tower (Shanghai), more than 104,000 mentions. At 2,073ft high, this building located in the Pudong district is the tallest in China. Its glass facade with a twisted design, which rotates progressively as it rises, is a hit on social media. Another of its drawcards is, without a doubt, the Top of Shanghai Observatory, a spectacular viewpoint located on the 118th floor, with 360-degree views. Riding up to the observation deck in one of the world’s fastest elevators is also an experience in itself.

    9. 30 Hudson Yards (New York), more than 74,000 mentions. The popularity of this building located at number 30 in the Hudson Yards neighborhood, west of Midtown Manhattan, is due in large part to the Edge, the incredible outdoor deck opened in March 2020. At 1,100ft high, it’s the highest viewing platform of its kind in the western hemisphere. From here, visitors can admire some of the Big Apple’s most iconic attractions, including Central Park and the Statue of Liberty. The brave will get a thrill from seeing the city far below them, as they walk on the glass-bottomed area of the observation deck.

    10. One Vanderbilt (New York), more than 59,000 mentions. Although it opened only two years ago, One Vanderbilt has already carved out a deserved place in our top 10 ranking. At 1,401ft tall, it’s one of the newest skyscrapers in the ever-changing New York skyline, and the observatory between the floors 91 and 93 has become one of the most popular attractions in the city. The transparent glass cubes jutting out 1066ft above Madison Avenue, also offer a rare thrill for those unafraid of heights. In addition to the dreamy views, the combination of art and technology explains its success and the installation by Kenzo Digital offers visitors a one-of-a-kind, immersive experience.

    To carry out the study, the 100 tallest skyscrapers in the world have been taken into consideration and the number of mentions on Instagram of the two most popular hashtags of each building has been analyzed.

    Musement is the digital platform that allows the people to book more than 55,000 travel experiences in over 140 countries around the world. The service was created to help travelers discover and book things to do –from museum visits to city tours, food and wine tastings, sports events and wellness activities –wherever they go, with the goal of enriching their every trip.

    Musement is headquartered in Milan and has offices in Hamburg, Amsterdam, Barcelona, Dubai, London, Munich, New York, Orlando and Paris. Musement became part of TUI Group, the world’s leading tourism group, joining its Tours & Activities division known as TUI Musement in September 2018.

    September 3 , 2022

    Photo: A view of Burj Khalifa (Dubaitourism)

    • Connecting you with the world of travel and tourism

      Media Partners

      Asia Amusement & Attractions Expo 2026

      Theme Park Expo Vietnam 2025

      Asia Pool & Spa Expo , May 10 – 12, 2025 , Guangzhou , China

      KAZAKHSTAN International Exhibition “Tourism & Travel” Almaty, Kazakhstan

      Nihao China- Beyond your imagination

      China extends visa-free

      policy to UK, Canada

      China has decided to extend its visa waiver policy to ordinary passport holders from Canada and the United Kingdom starting Tuesday, when the Chinese New Year begins, a Foreign Ministry spokesperson announced on , saying the move aims to further facilitate cross-border travel.

      According to the spokesperson, ordinary passport holders from the two countries can enter China without visa and stay for up to 30 days for business, tourism, family/friends visit, exchange and transit purposes.The policy will be effective until Dec 31.

      Air India Orders 30

      Boeing 737 MAX Jets

      Air India  has ordered 30 more fuel-efficient 737 MAX jets, expanding its Boeing order book to nearly 200 airplanes across the company’s single-aisle and widebody airplane families. Boeing and Air India  announced an order for 30 fuel-efficient 737 MAX jets at the annual Wings Airshow in Hyderabad.

      The airline finalized an incremental purchase of 20 737-8 jets this month and an order for 10 737-10 airplanes was previously unidentified on Boeing’s Orders & Deliveries website. Both purchases exercised existing options as Air India expands its route network to meet rising travel demand.

      Air India will operate the new 737-8s, leveraging their dispatch reliability, fuel efficiency and range flexibility on high-frequency, domestic and short-haul regional routes. The airline also plans to deploy the larger 737-10 to maintain operational commonality and carry more passengers at the lowest cost per seat among single-aisle aircraft.

      As Air India expands its fleet and network, Boeing’s Commercial Market Outlook forecasts the Indian and South Asian region will need nearly 3,300 new airplanes over the next two decades with 90% of those single-aisle jets like the 737 MAX. ( February 2 , 2026 )

      WTTC chooses  Madrid

      for new Global Office

      London, UK: The World Travel & Tourism Council (WTTC) announced that its Operating Committee has unanimously approved Madrid in Spain as the location for the organisation’s new Global Office.

      Five destinations expressed interest in hosting the Global Office – Dubai (UAE), France, Italy, Spain and Switzerland – with the evaluation criteria based on six areas: office rental and operating costs; the tax, incentives and competitive environment; fast-track visas and work permit frameworks in the destination; government support; cost of living to attract and retain talent; and proximity to international organisations.

      The decision to choose Madrid was endorsed by all 17 members of WTTC’s Operating Committee, following a comprehensive assessment of WTTC’s long-term strategic and operational needs. Members agreed that Madrid offered the most attractive option due to the city’s competitiveness, a more favourable tax environment, government support, easier visa processing for employees and overall lower operating costs. Challenges linked to Brexit, such as constraints on talent mobility, made the UK less attractive as WTTC wishes to further build its leadership position and become even more agile in the sector.

      Madrid was also selected for its strong international connectivity via Madrid-Barajas Airport, competitive business environment, incentives from government, synergies with international organisations in the sector such as UN Tourism and alignment with WTTC’s global mission. The new office will form a central part of WTTC’s worldwide network, supporting its highly-respected advocacy, research and member engagement activities across the globe.

      Bangkok named Asia’s best

      holiday destination for 2025

      Bangkok has been ranked as the best city to visit in Asia for 2025 by Smart Travel Asia, a leading digital travel magazine, based on the opinions of hundreds of thousands of travellers and readers worldwide.

      The city received the highest votes in the “Best Holiday Destination in Asia” category, retaining its top position for the second consecutive year.

      Smart Travel Asia highlighted Bangkok’s strengths as its 24-hour vibrancy and diverse experiences, including food, culture, shopping, and the friendliness of its people, describing it as a “city full of energy and colour, day and night.”

      The city’s dominance stems from several compelling factors. Bangkok has emerged as a paradise for food enthusiasts, offering everything from legendary street food stalls to Michelin-starred restaurants and panoramic 360-degree rooftop bars. Its cultural and heritage sites, including the iconic Wat Phra Kaew, Wat Arun, and Wat Pho temples, remain major attractions to international tourists.

      Additionally, from luxury malls in the city centre to the Chatuchak weekend market, Bangkok caters to every type of shopper. Affordability and friendliness also play a key role, as Bangkok remains an accessible living cost destination where welcoming smiles continue to charm travellers.

      In the Smart Travel Asia 2025 rankings, Bali (Indonesia) and Tokyo (Japan) shared second place behind Bangkok, while Seoul (the Republic of Korea) and Luang Prabang (Laos) tied for fourth. Thailand further strengthened its tourism appeal with Chiang Mai placing third and Phuket sharing fifth place with Hong Kong (China).

      Having the three cities, Bangkok, Chiang Mai, and Phuket, in the top 10 highlights the diversity and appeal of Thailand’s tourism offerings for travellers worldwide. — VNA/VNS ( Oct.12, 2025)

      Gulf Cooperation Council Tourism 

      Dubai – As tourism destinations in the Gulf Cooperation Council (GCC) continue to grow, involving local communities in destination development has become increasingly vital for long-term success.

      Abu Dhabi’s Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia’s Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

      At Arabian Travel Market (ATM) 2025, industry leaders emphasised that sustainable revitalisation of destinations must align tourism investments with community partnerships, cultural authenticity, and immersive guest experiences to provide lasting value for both residents and visitors.

      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

      Arabian Travel Market 2025, held under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”,  featured more than 200 speakers across three content stages and welcomes over 55,000 travel professionals from 166 countries.

      Messe Berlin India launched 

      to drive growth of ITB India 

      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)

      Tibet Travel : Daily Life of Living under Mount Everest