• TOURISM : Voices That Matter

    February 1, 2021
    TOURISM : Voices That Matter

    Tourism has been among the hardest hit of all sectors by COVID-19 and no country has been unaffected, with restrictions on travel and a sudden drop in consumer demand leading to an unprecedented fall in international tourist numbers. It is imperative that we rebuild the tourism sector in a “safe, equitable and climate friendly” manner and so “ ensure tourism regains its position as a provider of decent jobs, stable incomes and the protection of our cultural and natural heritage “.

    To this end, the UN Policy Brief provides Five Priorities for the restart of tourism, all aimed at ensuring a more resilient, inclusive and carbon neutral sector. These priorities are:

    1. Mitigate socio-economic impacts on livelihoods, particularly women’s employment and economic security.

    2. Boost competitiveness and build resilience, including through economic diversification and encouragement of MSMEs.

    3. Advance innovation and digital transformation of tourism

    4. Foster sustainability and green growth

    5. Enhanced focus on coordination, and responsible leadership

    Antonio Guterres , United Nations Secretary-General

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    International arrivals plunged 81% in July and 79% in August, traditionally the two busiest months of the year and the peak of the Northern Hemisphere summer season. The drop until August represents 700 million fewer arrivals compared to the same period in 2019 and translates into a loss of US$ 730 billion in export revenues from international tourism.

    This is more than eight times the loss experienced on the back of the 2009 global economic and financial crisis. This unprecedented decline is having dramatic social and economic consequences, and puts millions of jobs and businesses at risk. This underlines the urgent need to safely restart tourism, in a timely and coordinated manner.

    Zurab Pololikashvili , Secretary-General , World Tourism Organization (UNWTO)

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    If the current restrictions to international travel continue through to the end of 2020 – resulting in a limited recovery – the impact will be devastating, with as many as 174m million jobs lost globally. Our latest data reveals the gravity of the long-term negative impact facing the global Travel & Tourism sector, if we don’t work together to resume international travel immediately.

    As travel restrictions around the world remained in place over the summer months, our estimates report an increase from 121m, to 143m jobs lost. In the space of just four months, our study has shown a further 22m jobs under threat worldwide. This is devastating news, and we need international coordinated action now. The sector’s recovery will be delayed even further, with more jobs lost, unless quarantines are replaced with rapid, cost-effective testing at airports on departure, and air corridors. The longer we wait, the more the ailing Travel & Tourism sector faces total collapse.

    Gloria Guevara , President & CEO , World Travel & Tourism Council (WTTC)

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    COVID-19 has drastically changed the entire travel and tourism landscape, and, some would argue, changed it forever. Since March of this year, the travel and tourism industry has almost entirely come to a complete standstill and there is little hope for recovery before 2021.

    While the road to recovery will be long and arduous, I am confident we will eventually travel again. To get there, beyond just close cooperation between the public and private sectors, we will need to be innovative, creative, and resourceful. If we do that, I am sure that we will rebuild a more robust and more responsible travel and tourism industry.

    Dr. Mario Hardy , Chief Executive Officer , Pacific Asia Travel Association (PATA)

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    The COVID-19 crisis is a human and health tragedy. It has also become an economic crisis.The world faces a sharp and deep recession as economic activity slows. Nowhere is this more visible than in the rows of airplanes parked at airports with nowhere to go. A thriving industry, connecting the world with 4.5 billion passenger journeys and transporting 60 million tonnes of freight a year, has been brought to a shuddering halt.

    Aviation is fully behind government efforts to fight this contagion. But that has severe consequences for the airline industry, the 2.7 million people who are directly employed by airlines, and the 65.5 million jobs in the value chain that aviation supports.There is very little money coming into the industry. And with two million flight cancellations already, a huge number of travelers have had their trips disrupted. Airlines are doing their best to find solutions for their customers. But in this totally unprecedented situation, there are no easy solutions.

    Alexandre de Juniac , DG & CEO , Int. Air Transport Association(IATA)

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    While we welcome the rapid development and deployment of vaccines, there will be a considerable period before they are widely available so, during the transition period, tests and vaccines together will play a key role on the industry recovery.

    As they become more available for travellers, there must be a proportionate approach to vaccination before travel balanced with a risk-based approach to testing. Just as quarantine effectively halted the industry, a universal requirement for vaccines could do the same and a coordinated and risk-based approach to testing and vaccination going forward will provide passengers with a safe travel environment and foster confidence in air travel.

    Luis Felipe de Oliveira, Airports Council International (ACI) World Director General

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    “Given the enormous challenge of achieving widespread vaccine distribution and availability, diagnostics will remain paramount for the foreseeable future. It is imperative that governments and industry collaborate to enable a hybrid regime of risk management interventions which may include testing, vaccines, and other measures as part of a broader hierarchy of controls.

    Christoph Wolff, Head of Mobility , World Economic Forum

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    “Global mobility is a powerful economic driver – one that supports many businesses and livelihoods currently facing deeply uncertain futures. Hinging the revival of international travel on an extended global vaccine roll out would continue to jeopardise the futures of these businesses as well as those who rely on travel to safeguard their livelihoods. As a better approach, rapid and reliable systematic testing can effectively stem the spread of the virus today, allow travel to resume safely and enable an effective reboot of the global economy.

    John Denton, Secretary General , International Chamber of Commerce (ICC)

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    Our industry is experiencing the worst crisis in its history. Staying ahead of trends and ideas is more important than ever. There is a huge desire to exchange views. That is why, at the forward-looking events of ITB Asia 2020 Virtual, leading speakers will be discussing how Asia’s travel industry can harness intelligent strategies to make sure it remains future-proof even in a challenging environment.

    In the wake of the latest developments, discussions on how the industry can navigate through recovery will play a key role. The challenges facing our industry are global, so it is all the more important to interact with others across borders.

    Dr Martin Buck , Senior Vice President,travel and logistics , Messe Berlin

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    Tourism Ministers from Israel, United Arab Emirates and Kingdom of Bahrain will come together at WTM Virtual for the first time since signing historic agreements to normalize relations in September. WTM Virtual session entitled Tourism: The Path to Peace in the Middle East ‘will provide a fascinating insight into how co-operating on tourism and trade – encouraging people to engage with different cultures and experience new places, sample different food and take part in different activities – can advance peace.

    WTM has always understood the unique way that travel promotes tolerance, empathy and cross-cultural understanding. When people travel, they form friendships, engage in dialogue and are able to see things from a different perspective. When flight paths open up, the prospect for new business becomes a reality, which creates wealth and opportunity for destinations and their citizens. The post-COVID possibilities are endless for this region and we’re excited that WTM Virtual has been able to facilitate such an important meeting and play a part in history.

    Simon Press , Senior Director , World Travel Mart(WTM)

    • Connecting you with the world of travel and tourism

      28th East Mediterranean Tourism and Travel Exhibition https://emittistanbul.com/en

      Asia Pool & Spa Expo , May 10 – 12, 2025 , Guangzhou , China

      An Opportunity to enter South-East Asian market in 2023

      KAZAKHSTAN International Exhibition “Tourism & Travel” Almaty, Kazakhstan

      CHINA- Beyond your imagination

      Africa and Americas Unite

      at Landmark Summit to Plan

      Shared Tourism Future

      Tourism leaders from both Africa and the Americas have jointly committed to working together to make the sector a pillar of collective sustainable and inclusive development across both continents.

      The “Punta Cana Declaration” was adopted at the conclusion of the very first joint meeting of UN Tourism’s Regional Commissions for Africa and the Americas and followed two days of shared dialogue around the key themes of education and investments into the sector. Recognizing the historic ties between the two regions, as well their unique and complementary cultures, the Summit served as a landmark platform for strengthened cooperation, capitalizing on innovation, education, investments and creative industries for the future development of tourism.

      This summit offers a unique platform to forge connections and build bridges between Africa and the Americas, create strategic cross-regional partnerships, foster South-South cooperation projects, all for the benefit of the tourism sector of the two regions

      Welcoming around 200 high-level participants among them 14 Ministers, representing 27 countries (15 from the Americas and 12 from Africa), UN Tourism Secretary-General Zurab Pololikashvili said: “This summit offers a unique platform to forge connections and build bridges between Africa and the Americas, create strategic cross-regional partnerships, foster South-South cooperation projects, all for the benefit of the tourism sector of the two regions.”  – 3 Oct 2024 ( UN Tourism )

      UNWTO becomes “UN Tourism” 

      The World Tourism Organization (UNWTO) enters a new era  with a new name and brand: UN Tourism. With this new brand, the Organization reaffirms its status as the United Nations specialized agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that “people and planet” are always center stage.

      UN Tourism: Transforming tourism for a better worldTo achieve this goal, UN Tourism engaged the services of Interbrand, the leading global branding agency. Interbrand successfully translated the Organization’s renewed vision for tourism into a new visual identity and brand narrative.

      This involved renaming the Organization, transitioning from UNWTO to UN Tourism. At the same time, a new brand narrative was meticulously crafted, one that seamlessly aligns with UN Tourism’s central mission and priorities. This narrative pivots around three main messages: the UN as a global altruistic organization, the notion of connecting humans around the world, and the concept of proactivity and movement.

      Enhancing the well-being of individuals, safeguarding the natural environment, stimulating economic advancement, and fostering international harmony are key goals that are the fundamental essence of UN Tourism

      By moving away from acronyms, UN Tourism adopts a more approachable stance and capitalizes on its strengths: the “UN”, signifying authority, and tourism, a simple and relatable concept for all. This change has been endorsed by the Organization’s membership, highlighting its united support for the profound transformation and reinvention of UN Tourism in recent years, as it has become more agile, visible, and ever closer to its Member States, partners and the sector as a whole.

      With 160 Member States and hundreds of private sector affiliates, UN Tourism has its headquarters in Madrid, Spain, and Regional Offices in Nara (Japan) covering Asia & Pacific, Riyadh (Saudi Arabia) for the Middle East, as well as forthcoming Regional Offices for the Americas (Rio de Janeiro, Brazil) and Africa (Morocco). Its priorities center on promoting tourism for sustainable development in line with the UN’s 2030 Agenda for Sustainable Development and its 17 Global Goals. UN Tourism promotes quality education, supports decent jobs in the sector, identifies talent and drives innovation and accelerates tourism climate action and sustainability . – UN Tourism Jan. 2024

      TAT launches

      “Thais Always Care” Campaign 

      “The Tourism Authority of Thailand launches ‘Thais Always Care’ campaign in collaboration with other organizations to ensure tourists’ safety and enhance positive image.”

      The “Thais Always Care” online communication campaign was officially launched by the Tourism Authority of Thailand (TAT) in collaboration with the Tourist Police Bureau, Grab Taxi (Thailand), and Central Pattana (CPN) to ensure the safety and welcome of tourists from around the world. The campaign aims to provide seamless travel experiences for visitors to Thailand while also reinforcing the positive image of the country as a safe destination.

      The campaign reflects Thailand’s renowned hospitality and warmth to visitors, showcasing the country as a desirable destination for tourists. “CARE” stands for Compassion, Assistant, Relief, and Elevate, encompassing the generosity of the Thai people and their commitment to providing a safe and enjoyable travel experience for tourists.

      Partners involved in the campaign have strengthened their safety measures and are utilizing technology to ensure the safety of tourists in Thailand. This includes installing CCTV cameras, implementing strict security checks at department stores, and utilizing technology like the “POLICE I LERT U” application to offer emergency assistance to international visitors. The campaign will also involve working with international KOLs to enhance the positive image of Thailand’s tourism assets and reinforce the country’s reputation as a safe destination. -Tourism Authority of Thailand

      China’s resort island receives

      90 m tourists in 2023

      More than 90 million domestic and overseas tourists visited south China’s tropical island province of Hainan in 2023, up 49.9 percent year on year, local authorities said .

      Hainan’s total tourism revenue surged 71.9 percent year on year to about 181.3 billion yuan (about 25.5 billion U.S. dollars) in 2023, according to the provincial department of tourism, culture, radio, television and sports.

      Last year, Hainan experienced rapid development in cruise tourism. Cruises to the Xisha Islands in the South China Sea saw 400 trips, up 277.8 percent year on year, and received 149,400 domestic tourists, up 405.33 percent.

      This year, Hainan aims to receive 99 million tourists and its tourism revenue is expected to reach 207 billion yuan. The province aims to receive more than 1 million inbound tourists in 2024.

      China aims to build Hainan into an international tourism and consumption center by 2025 and a globally influential tourism and consumption destination by 2035. – Xinhua

      Vietnam  to welcome 17-18

      million tourists  this year

      Việt Nam’s tourism industry has set a target to welcome 17-18 million foreign visitors in 2024, approaching the pre-pandemic record in 2019 when COVID-19 had yet to disrupt global travel.

      In 2023, the figure hit 12.6 million, surpassing the initial target set earlier in the year (before China, which accounted for a third of foreign arrivals to Việt Nam pre-pandemic, announced reopening plans) by 57 per cent and achieving the adjusted goal of 12-13 million.

      The number of domestic travellers, meanwhile, stood at 108 million, up 6 per cent compared to the set target. Tourism activities generated about VNĐ678 trillion (US$27.85 billion) in revenue, 4.3 per cent higher than the yearly plan.

      Despite substantial recovery in 2023, the Việt Nam National Authority of Tourism (VNAT) said the domestic tourism recovery will still face challenges in the year ahead. This is particularly true in the context of the unpredictable global developments stemming from economic uncertainties, regional conflicts and climate change.

      Việt Nam’s socio-economic conditions remain stable; the economy continues to grow and inflation has been kept in check. But the persistent threat of disease and natural disasters are likely to create uncertainty affecting production, business activities and the daily lives of citizens.

      According to forecasts from the UN World Tourism Organisation and the World Travel and Tourism Council, international travel activities may fully recover by the end of 2024, reaching the levels achieved in 2019. However, the recovery is expected to be uneven across different regions.

      The ever-changing demands of international tourists require higher standards in product quality, diversity and unique experiences. The trends of integrating information technology, artificial intelligence and digital transformation are envisioned to drive the emergence of new forms of tourism.

      Based on these analyses and projections, Việt Nam aims to serve 17-18 million foreign and 110 million domestic visitors this year, with an expected total revenue from tourism nearing VNĐ840 trillion.

      To achieve the stated objectives, Minister of Culture, Sports and Tourism Nguyễn Văn Hùng has instructed the VNAT to continue focusing on advising and improving the institutional framework, policies, reviewing identified deficiencies for adjustment, and international commitments in the field of tourism. Collaboration with other ministries and sectors is emphasised to formulate policies for developing various types of products such as agricultural tourism and digital transformation in tourism. He also noted the need for attention on strengthening tourism statistics and digital transformation to enhance the effectiveness of data collection, providing reliable figures to efficiently support tourism policy planning.

      The ministry also calls for enhanced training for tourism officials and workers to meet requirements of new situations, especially in terms of language proficiency and technology expertise. — VNS

      Global Medical Tourism market 

      USD 136.93 billion in 10 years

      Newark, Jan. 01, 2024 (GLOBE NEWSWIRE) — The Brainy Insights estimates that the USD 20.07 billion in 2022 global Medical Tourism market will reach USD 136.93 billion by 2032. There is a growing trend towards health and wellness tourism, with individuals seeking medical treatments, preventive care, wellness programs, and holistic health experiences. Medical tourism destinations can capitalize on this trend by offering comprehensive health and wellness packages.

      Furthermore, integrating digital health technologies, including telemedicine, virtual consultations, and electronic health records, can enhance the accessibility and coordination of medical tourism services. Digital platforms can streamline pre-travel consultations, post-treatment follow-ups, and information exchange between healthcare providers and patients. Introducing new and advanced medical treatments, therapies, and procedures can attract medical tourists seeking cutting-edge healthcare solutions. Countries and healthcare providers that stay at the forefront of medical innovation can position themselves as leaders in the industry.

      In addition, customized and personalized medical tourism packages catering to individual patient’s unique needs and preferences present an opportunity for service providers. Tailoring experiences that include cultural activities, recovery retreats, and concierge services can set providers apart in a competitive market.

      Besides, wellness tourism, including genetic testing and personalized health assessments, is gaining traction. Medical tourism destinations can offer specialized wellness packages, including genetic evaluations and preventive health screenings, to attract individuals interested in proactive healthcare.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)