• TravelBizNews > Top News > PATA Gold Awards 2021 to be presented to 20 organisations recognising their achievements

    PATA Gold Awards 2021 to be presented to 20 organisations recognising their achievements

    September 8, 2021
    Top News
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    PATA Gold Awards 2021 to be presented to 20 organisations recognising their achievements

    Travel Biz News —

    Pacific Asia Travel Association (PATA) announced 20 winners of the PATA Gold Awards 2021 during the Online PATA Gold Awards presentation ceremony held in Bangkok today.

    Supported and sponsored by the Macao Government Tourism Office (MGTO) for the last 26 years, this year’s awards recognise the achievements of 20 organisations and individuals.

    A panel of 18 independent judges from around the world selected the winners of the 18 Gold Awards and two Grand Title Winners.  

    Since its inception in 1984, the winning projects of these awards have set industry standards for excellence and innovation, serving as examples for others to follow.

    The Grand Title Winner for best of show in Marketing was presented to Macao Government Tourism Office USA and the Grand Title Winner for Sustainability and Social Responsibility was announced as Cinnamon Hotels & Resorts, according to a statement issued by PATA International.

    The PATA Grand Title Winners were presented to outstanding entries in two principal categories: Marketing, and Sustainability and Social Responsibility.

    PATA presented 18 Gold Awards to such organisations as the Catalan Tourist Board, Designated Areas for Sustainable Development Administration (DASTA); Galaxy Entertainment Group, Hong Kong Tourism Board, Korea Tourism Organization, Langkawi Development Authority (LADA), Melco Resorts & Entertainment, Meridian Adventure Dive Resort, MGM China, Outrigger Hospitality Group, Plaza Premium Group, SriLankan Airlines Ltd., Taiwan Tourism Bureau, Ayala Land, Inc. – Ten Knots Group, Tourism Authority of Thailand, Tourism Malaysia, and TTG Asia Media Pte Ltd.

    “Amid the global disruption we are living due to the pandemic, the outstanding initiatives in tourism marketing and sustainability of this year’s PATA Gold Awards winners are a beacon of light for the industry. Macao is honored to maintain its long-standing support to this PATA initiative and contribute to help rebuild a more responsible and sustainable tourism industry,” said Ms Maria Helena de Senna Fernandes, Director of MGTO.

    Similarly , PATA CEO Liz Ortiguera said that  the achievements of this year’s winners will  inspire and encourage tourism industry to create new responsible and sustainable initiatives as we look towards recovery from the COVID-19 pandemic.

    PATA Grand Title Winners 2021

    1- Marketing

    Dream Now and Travel Later , Macao Government Tourism Office USA Representative Office, Macao, China

    2 -Sustainability and Social Responsibility

    Cinnamon Travel Pledge , Cinnamon Hotel Management Ltd, Sri Lanka

    PATA Gold Award Winners 2021           

    1 – Marketing Campaign (National – Asia)

    Special Tourist Visa (STV) ,Tourism Authority of Thailand (TAT), Thailand

    2 – Marketing Campaign (State and City – Global)

    360 Hong Kong Moments – Great Outdoors ,Hong Kong Tourism Board, Hong Kong SAR

    3 – Marketing – Carrier

    #SriLankanPromises ,SriLankan Airlines Ltd., Sri Lanka

    4- Marketing – Hospitality

    The Outrigger Promise ,Outrigger Hospitality Group, USA

    5- Marketing – Industry

    Plaza Premium Group – Build Back Better ,Plaza Premium Group, Hong Kong SAR

    6- Digital Marketing Campaign

    Legends of Catalonia ,Catalan Tourist Board, Spain

    7- Printed Marketing Campaign

    DIVE INTO YOUR DREAM – MALAYSIA 365 DAYS ,Tourism Malaysia, Malaysia

    8- Travel Video

    A Glimpse into Meridian Adventure Dive Resort – Raja Ampat ,Meridian Adventure Dive Resort, Indonesia

    9-Travel Photograph

    The sunset view of Jingzaijiao Tile-paved Salt Fields ,Taiwan Tourism Bureau, Chinese Taipei

    10-Destination Article

    Georgia, queen of the desert ,Catherine Marshall, Australia

    11- Business Article

    TTG Asia July 2020: Loyalty wars ,TTG Asia Media Pte Ltd, Singapore

    12- Climate Change Initiative

    Above & Beyond – Melco’s Sustainability Strategy ,Melco Resorts & Entertainment, Macao, China

    13 – Corporate Social Responsibility

    Be GREEN and GREAT in the time of COVID-19 , Ayala Land, Inc. – Ten Knots Group, Philippines

    14-Community Based Tourism

    Tour Dure ,Korea Tourism Organization, Korea (ROK)

    15 – Culture

    Galaxy Entertainment Group – Promoting Cultural Tourism through our Foundation ,Galaxy Entertainment Group, Macao, China

    16 – Heritage

    THE DIVERSE HERITAGE OF KUBANG BADAK BIOGEOTRAIL

    Langkawi Development Authority (LADA), Malaysia

    17 -Youth Empowerment Initiative

    MGM Youth Empowerment and Engagement Initiative ,MGM China, Macao, China

    18 – Human Capital Development Initiative

    DASTA CBT Integrated Curriculum , Designated Areas for Sustainable Tourism Administration (DASTA), Thailand

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      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)