Chinese tourist’s outbound travel destinations more richer , diverse
Travel Biz News —
The outbound travel destinations of Chinese tourists are richer and more diverse, ranging from near to far, from popular to relatively niche , according to Airbnb.
The travel time of Chinese users is extending, and they are more eager to experience the customs and customs of multiple cities in one trip.
Chinese travelers are also playing an important catalytic role in the gradual recovery of the tourism industry in the Asia-Pacific region and beyond.
According to Airbnb’s historical data, in 2019, about 60% of the room nights booked by Chinese users for outbound travel occurred in the Asia-Pacific region, while about 16% of the room nights booked for inbound travel in the Asia-Pacific region came from Chinese users .
The tourism industry in the Asia-Pacific region is expected to achieve further rapid growth this summer due to resumption of cross-border travel around the world and the huge potential of Chinese outbound tourists,
According to the latest “Summer Outbound Travel Trend Report” released by the Airbnb platform, the search interest of Chinese users for outbound travel in early summer (July 1 to July 15) soared nearly six times, and the growth momentum was stronger than that in spring.
Airbnb Chinese users are expected to live in Airbnb B&Bs in nearly 10,000 cities and towns in 194 countries and regions around the world this summer, reconnecting with the world more deeply.
With the continuous and steady recovery of outbound travel, the travel methods of Chinese travelers have also undergone profound changes. The destinations of outbound travel are richer and more diverse, ranging from near to far, from popular to relatively niche.
While Thailand, Indonesia and other Southeast Asian countries continue to dominate the rankings, travelers’ interest in medium and long-distance destinations is increasing significantly. The top ten most searched destination countries this summer are Thailand, the United States, Japan, the United Kingdom, Canada, France, Australia, Italy, Malaysia, and South Korea.
Among them, Thailand continued to top the list of hot searched destinations. Japan, the United Kingdom, Canada, and France have jumped in the rankings and entered the forefront of popular destinations.
According to data from the Airbnb platform, the most active outbound travelers are mainly from Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Zhengzhou and other first-tier and new first-tier cities, and about half of the Chinese travelers will depart from Shanghai this summer.
They prefer to enjoy a leisure vacation experience over city sightseeing. International metropolises led by London, Paris, and Bangkok have become the three most popular destinations for travelers from the “Magic City” and “Emperor Capital” due to their fashionable and modern atmosphere and cultural atmosphere.
As the new force of outbound travel, the young generation Z and millennials are more eager to go deep into the local immersive travel experience.
With the arrival of the graduation season and the study tour season, the search interest in European countries continues to rise this summer. France ranks first on the list of the most searched destinations by Gen Z users. Other popular European destinations include Italy, the United Kingdom, Spain, Switzerland, Germany, the Netherlands, Iceland, Norway.
Judging from the length of house bookings, the travel time of Chinese users is prolonging. Nearly half of summer listing searches are for stays of 7 days or more, a nearly double increase compared to this spring.
Nearly 50% of users who searched for “Airbnb rooms” this summer were 18-29 years old. “Airbnb Room” is not only the best choice for satisfying the exploration desire of the younger generation of travelers with its high cost performance and uniqueness, but also allows travelers from different backgrounds to establish a deeper emotional connection with the host and obtain a more authentic experience. local experience.
Airbnb was born in 2007 when 2 hosts hosted 3 guests in their San Francisco home. Since then, the community has grown to include more than 4 million hosts/hosts in every country in the world, hosting 1.4 billion guests/experience guests .
June 15 , 2023
Photo : Travel Biz News
