PATA launches survey on Young Asian Travellers
Bangkok : The Pacific Asia Travel Association (PATA) is carrying out a major new study on the travel habits of young Asian consumers. All data collected will appear in a new report called The Rise of the Young Asian Traveller, due to be launched by the Association in April.
The report will aim to give destinations and travel businesses across the globe a better understanding of how and why they should reach out to young Asian consumers.
The rise of Asian economies and the associated boom in international travel is grabbing the attention of the global travel and tourism community. The way young consumers plan, book and experience travel today offers destinations and businesses a valuable insight into how families, business travellers and seniors will travel in the future.
The survey is open to young people aged 16-35 from the following countries and territories: Brunei, Cambodia, China, Hong Kong, Indonesia, Japan, Korea (ROK), Laos, Macau, Malaysia, Myanmar, Philippines, Singapore, Chinese Taipei, Thailand and Vietnam.
In return for their valuable time and responses, survey participants will be eligible to enter a prize draw for a two-night stay at Aloft Hotel Sukhumvit 11 Bangkok, one of the city’s coolest hotel hotspots. Other prizes will also be given. For more information about the prize draw, participants can refer to the final page of the survey.The survey is now online and will close on March 14, 2014.
A pre-presentation of the report’s findings will be made at a special sessionon March 5 at ITB Berlin. At the session a panel of experts will discuss their impressions of how young Asian travel tastes are shaping destination development.
According to PATA ,the study on The Rise of the Young Asian Traveller is being coordinated by Peter Jordan, a PATA in-house consultant.
